The selected company is the Week One researched Company; the product/service were selected in Week Two. (Tesla)

1 – Introduction (included)

Describe the company, the product, and the elements you will be addressing in your plan, 

2 – Incorporate Executive Summary (Week 6)

After researching the components typically included in an Executive Summary, provide such elements.  Using numbers, include:

1. Strategic Objectives
2. Products or Services
3. Resources Needed
4. Projected Outcomes (3 years)

3 – Incorporate Understanding Target Markets (Week 2) (included)

Select a geographical area, provide a customer demographic profile. provide the quantitative demographics for the geographical area, compute the area market potential for the selected target market.

4 – Incorporate Promotion and the Product Life Cycle (Week 3) (included)

Here you discuss how Promotion Strategies change in each one of the five stages (Introduction, Growth, Maturity, Decline, Termination) of the PLC 

5 – Incorporate Price and Channel Strategy (Week 4) (included)

Here you provide your Distribution Plan for your product/service, your selected channels (be specific) and the pricing (use ‘numbers’) schedules for the selected channels.

6 – Incorporate Marketing Communication and Brand Strategy (Week 5) (included)

Here you describe the message you would use to start your brand and to then maintain your brand, and describe the 6 marketing elements strategies to build and maintain your product/service brand.

7 – Legal, Social and Ethical Considerations (Week 6)

Here you enter legal, social and ethical issues related to the marketing of your product and service.

8 – Develop a process to monitor and control marketing performance (Week 6)

Use specific numbers or  expected number ranges and describe how you would monitor your marketing implementation.

9 – Conclusion

Here you conclude your plans.

Please, make sure that your paper contains 9 Titled and numbered Sections to reflect the assignment titles and numbers as they are listed above.

Cite a minimum of three peer-reviewed references.

Include all peer-reviewed references from the previous weeks’ individual assignments in your marketing plan.

TOPIC 1: Product Descriptions

As we have been noting in earlier weeks, “product” is a generic term to mean tangible goods, services, or ideas. Most products are a combination of tangible goods and service and fall somewhere on a continuum like this:

Select one of your favorite products and describe it terms of its:

• features
• benefits
• price
• total cost of ownership

Be sure you refer to these concepts in the week’s readings before tackling this description.

• Then, identify where your product would fall on the product/service continuum and why you chose that location. Use percentages such as 25 percent product and 75 percent service.
• Lastly, does the product have any product lines? If so, how do they differ from the “core product” in terms of additional benefits or features?

Comment on at least one (1) of the posts of classmates if you are familiar with products they have chosen and what your thoughts are on the description and the continuum choice. Use a minimum of one (1) reference to support your remarks.

TOPIC 2: Types of Consumer Offerings

This section of the week’s readings describes the types of consumer offerings with four categories:

1. Convenience offerings
2. Shopping offerings
3. Specialty offerings
4. Unsought offerings

Consider your own purchase behaviors. Identify a product that, for you, falls into each of the four categories. Be sure to consider why you chose each of the categories for each product and share that with your professor and classmates.

As you read through your classmates’ posts, you will most likely notice that the same product can be a different category for different customers; if so, share your observations with your classmates.

Interact with at least one (1) classmate and use a minimum of one (1) reference.

TOPIC 3: Product Life Cycle

The value of the product life cycle is that it provides clues as to what marketing mix strategies might need to change as the product moves through the cycle. For example, a high-tech product being launched will have to decide whether to use penetration or skimming pricing strategy. That pricing strategy will then determine how much marketing communications is needed and what distribution strategy is needed. Because high-tech products are particularly susceptible to competition and entry of substitute products, the company needs to stimulate sales early, knowing the product life cycle may be short.

Pick one of the following products and identify which stage of the life cycle you believe it is in and why. You don’t need to do research; just use your personal experience and judgment. You may want to check out the product’s website. Then, identify what needs to be done to the marketing mix based on the stage you selected.

1. Apple iWatch
2. Kellogg All-Bran cereal
3. Crest Complete toothpaste
4. Ford Focus automobile
5. Häagen-Dazs ice cream
6. Libby Sweet Peas canned vegetables
7. Rolling Barn Door Hardware by CSH
8. Beyond Meat Chicken Free Strips

Since each of you are picking different products, scroll through some responses and see if you have a different point of view and post as appropriate.

You don’t need to respond to another student; however, you need to use at least one (1) reference.

This is a 4 part assignment – the initial 2 parts of the marketing plan are attached.

1) Marketing Objectives

You will submit the third section of your marketing plan, the Marketing Objectives, as your graded assignment in this module. You should also continue working on the project by considering the questions in the Developing Your Marketing Plan section at the end of your reading for this module. As a reminder, you do not need to submit answers to these questions, but they will help you gather and analyze the information you need to create your marketing plan

2) Marketing Strategies and Implementation

In this assignment, you will submit the Marketing Objectives section of your marketing plan project. Marketing objectives describe specific goals that will be achieved through marketing. The development of marketing objectives is based on environmental analysis, SWOT analysis, the firm’s overall corporate objectives, and the organization’s resources.

In your section, identify at least two marketing objectives for your company. For each one, specify the qualitative and quantitative measures of what is to be accomplished.

This section should be 200-300 words long. It should be well organized and written using complete sentences. Include specific details, statistics, and any other available evidence to support your analysis.

Submit your completed assignment using the link below the rubric.

3) Marketing Plan Performance Evaluation

n this assignment, you will submit the Performance Evaluation section of your marketing plan. Refer to the example marketing plan in Appendix B in MindTap for guidance, but in general, this section should detail how the performance of the marketing strategy will be evaluated. Include the performance standards against which you will compare actual performance.

This section should be about 200 words long. It be well organized and written using complete sentences. Include specific details, statistics, and any other available evidence to support your analysis.

Submit your completed assignment using the link below the rubric.

4) Marketing Plan Final Project

In this assignment, you will submit your complete marketing plan.

1. First, revise the six sections you have already turned in as needed based on the new concepts you’ve learned about since you submitted the original versions.
2. Write an Executive Summary that gives an overview of all of the other six sections and ties them together as a cohesive plan. The Executive Summary does not provide detailed information, but it does allow readers to identify key issues related to their roles in the planning and implementation processes. While the Executive Summary is the first section in a marketing plan, it is usually written last. Your Executive Summary should be 250-500 words long.

Using the Turnitin link below the rubric, submit the Executive Summary and the revised versions of the other six sections together as one document. Each section should be well organized and written using complete sentences. Include specific details, statistics, and any other available evidence to support your analysis.

Submit your completed Marketing Plan using the link below the rubric.

Use the provided information, as well as your own research, to assess one of the stated brands (Ferrari, NutriSystem, The Children’s Place Clothing or Beats by Dr. Dre) by completing the questions below with an original response to each. At the end of the worksheet, be sure to develop a new original positioning statement and motto for the brand you selected. Submit the completed template in the Week 4 assignment submission link.

Name:

Professor’s Name: Week 4 Assignment: Positioning Statement and Motto

Course Title:

Date:

Company/Brand Selected (Ferrari, NutriSystem, The Children’s Place Clothing or Beats by Dr. Dre):

Target Customers/Users

Who are the target customers for the company or brand? Make sure you tell why you selected each item that you did. (Note: DO NOT say “any, all, everyone” or similar. You cannot target everyone, you must be specific.)

Age Bracket: (Insert response of at least one or two good sentences.)

Gender: (Insert response of at least one or two good sentences.)

Income Bracket: (Insert response of at least one or two good sentences.)

Education Level: (Insert response of at least one or two good sentences.)

Lifestyle: (Insert response of at least one or two good sentences.)

Psychographics (Interest, Hobbies, Pastimes): (Insert response of at least one or two good sentences.)

Values (What the customer values overall in life): (Insert response of at least one or two good sentences.)

Other items you would segment up on (optional): (Insert response.)

How does the company currently reach its customers/users? Look at the methods and media the company is currently using to reach the customers/users. What methods and media should the company use to currently reach the customers/users identified above? Why have you decided up on this suggestion?

(Insert response of at least four good sentences addressing all questions.)

What would grab the customers/users’ attention? Why do you think this will capture their attention?

(Insert response of at least four good sentences addressing all questions.)

What do these target customers value from the business and its products? Why do you think they value these items?

(Insert response of at least four good sentences addressing all questions.)

Competitors

Who are the brand’s competitors? Provide at least three competitors and tell why you selected each. 

1. Competitor 1: (Identify this competitor and provide at least two good sentences addressing why you chose them as a leading competitor.)

2. Competitor 2: (Identify this competitor and provide at least two good sentences addressing why you chose them as a leading competitor.)

3. Competitor 3: (Identify this competitor and provide at least two good sentences addressing why you chose them as a leading competitor.)

What product category does the brand fit into? Why have you placed this brand into the product category that you did?

Use the provided information, as well as your own research, to assess one of the stated brands (Ferrari, NutriSystem, The Children’s Place Clothing or Beats by Dr. Dre) by completing the questions below with an original response to each. At the end of the worksheet, be sure to develop a new original positioning statement and motto for the brand you selected. Submit the completed template in the Week 4 assignment submission link.

Name:

Professor’s Name: Week 4 Assignment: Positioning Statement and Motto

Course Title:

Date:

Company/Brand Selected (Ferrari, NutriSystem, The Children’s Place Clothing or Beats by Dr. Dre):

Target Customers/Users

Who are the target customers for the company or brand? Make sure you tell why you selected each item that you did. (Note: DO NOT say “any, all, everyone” or similar. You cannot target everyone, you must be specific.)

Age Bracket: (Insert response of at least one or two good sentences.)

Gender: (Insert response of at least one or two good sentences.)

Income Bracket: (Insert response of at least one or two good sentences.)

Education Level: (Insert response of at least one or two good sentences.)

Lifestyle: (Insert response of at least one or two good sentences.)

Psychographics (Interest, Hobbies, Pastimes): (Insert response of at least one or two good sentences.)

Values (What the customer values overall in life): (Insert response of at least one or two good sentences.)

Other items you would segment up on (optional): (Insert response.)

How does the company currently reach its customers/users? Look at the methods and media the company is currently using to reach the customers/users. What methods and media should the company use to currently reach the customers/users identified above? Why have you decided up on this suggestion?

(Insert response of at least four good sentences addressing all questions.)

What would grab the customers/users’ attention? Why do you think this will capture their attention?

(Insert response of at least four good sentences addressing all questions.)

What do these target customers value from the business and its products? Why do you think they value these items?

(Insert response of at least four good sentences addressing all questions.)

Competitors

Who are the brand’s competitors? Provide at least three competitors and tell why you selected each. 

1. Competitor 1: (Identify this competitor and provide at least two good sentences addressing why you chose them as a leading competitor.)

2. Competitor 2: (Identify this competitor and provide at least two good sentences addressing why you chose them as a leading competitor.)

3. Competitor 3: (Identify this competitor and provide at least two good sentences addressing why you chose them as a leading competitor.)

What product category does the brand fit into? Why have you placed this brand into the product category that you did?