Leadership Challenge

Leadership Challenge: Internal or Outsourced Sales Force” at the end of Chapter 4.
For your initial post, using the information provided in the case, write a short narrative explaining the advantages and disadvantages of having your own sales force versus hiring outside agents. Explain your recommendation and the reasons you selected the approach you chose

 

 

2. Read the mini-case at the end of Chapter 5, “Lasting Impressions” and review Exhibit 5.3 “Summary of advantages and disadvantages of various sales forecasting techniques.”

For your initial post, write a short narrative on the forecast methods Rajiv should have considered besides the sales force composite moving. Additionally, discuss the sales quota method that Rajiv used and determine if he set an appropriate quota level. Why or why not?
3. Read “Leadership Challenge: Characteristics of the Great Salesperson” at the end of Chapter 8. Consider: What qualities and characteristics do you think are important for a new salesperson at Logistics Logic? Why?

For your initial post, discuss the kind of person you would recruit (experienced versus less experience, age, education, background, etc.) for Logistics Logic. Research legal constraints for your criteria. Be sure to cite your sources that will support your hiring profile. 

 
Please note: It is important that we use legal positions on these characteristics and differentiate opinion from fact. Also, as always, use respectful language as you discuss differences in opinion on these positions.

 

4.Read the Ethical Norms and Values for Marketers on the American Marketing Association website.

For your initial post, consider the ethical issues related to sales and the values you would like your sales force to embrace. For each value, describe how you would train the salespeople in consistently conducting their sales activities based on these values and how you would evaluate and reward ethical behavior

Discuss and explain market specialization

19) The marketing communications mix consists of six major modes of communications. Which of the following is NOT one of these modes?
A.Sales promotions B.Advertising C.Personal selling D.Direct marketing E.Packaging

20) New-to-the- world products are ___.
A.new products that supplement established product lines (package sizes, flavors, and so on)
B.existing products that are targeted to new markets or market segments
C.new products that create an entirely new market
D.new products that allow a company to enter an established market for the first time
E.new products that provide improved performance or greater perceived value and replace existing products

21) Price has operated as the major determinant of buyer choice among poorer nations, among poorer groups, and with ____ products.
A.similar
B.commodity-type
C.identical
D.over the Internet

22) Following the ____ approach to target market selection encompasses a strong knowledge of the segment’s needs, a strong market presence, and operating economies through specializing in production, distribution, and promotion.
A.product specialization
B.full market coverage
C.single-segment concentration
D.selective specialization
E.market specialization

23) A company can add new products through acquisition or development. The acquisition route can take three forms. The company can buy other companies, it can acquire patents from other companies, or it can buy a ___ or ____ from another company.
A.franchise/co-brand
B.franchise/acquire rights
C.license/franchise
D.license/receive permission

24) John Kotter’s view argues that management focuses on coping with complexity, whereas leadership focuses on coping with _____.
A.defeat
B.change
C.conflict
D.success
E.morale

Creating a leadership development plan

1.Explore the Central Michigan University competencies model

2.Identify you current strengths and weaknesses as a leader (or potential leader) within the context of the CMU

3.Review the leadership theories explored in this course and describe how they relate to you and your leadership development (again in the context of the CMU model)

4.Create a leadership development plan

5.Seek feedback on your plan from an established leader. This leader can be anyone you know who holds a leadership position in an organisation

6.Describe how you have incorporated this leader’s feedback into your plan

7.Describe how you will achieve the developments set out in your plan

8.Describe how you will evaluate whether or not you have reached the level of development set out in your plan

 

 

**there are several readings/articles that i am provided with, might be needed.

1.Explore the Central Michigan University competencies model

2.Identify you current strengths and weaknesses as a leader (or potential leader) within the context of the CMU

3.Review the leadership theories explored in this course and describe how they relate to you and your leadership development (again in the context of the CMU model)

4.Create a leadership development plan

5.Seek feedback on your plan from an established leader. This leader can be anyone you know who holds a leadership position in an organisation

6.Describe how you have incorporated this leader’s feedback into your plan

7.Describe how you will achieve the developments set out in your plan

8.Describe how you will evaluate whether or not you have reached the level of development set out in your plan

 

 

**there are several readings/articles that i am provided with, might be needed.

Discuss te influence of the Federal government in marketing

Match the appropriate business form to the legal/tax implications:
(Points : 10)

Potential Matches:
1 : The least regulated form of business ownership. This firm type is taxed as an individual. Control and liability lies with the proprietor.
2 : Tax exempt corporation that must comply with state and federal regulations and reporting requirements.
3 : Limited Liability Corporation: States recognize this limited liability form (like a corporation) and it has pass-through taxation benefits but allows for different types of members including other corporations. For tax purposes, the Federal government does not recognize this corporation type and requires them to file as either a proprietorship, sole proprietorship or a corporation.
4 : Tax treatment of this corporation is exactly like that of a partnership. The most notable provision of this corporation is that it serves as a conduit for its net income, passing all of its profits or losses through to the individual shareholders, which means that its income is taxed only once at the individual tax rate.
5 : Corporations are subject o more legal, reporting, and financial requirements than other forms of ownership. Before stockholders receive a penny of its net income as dividends, a corporation must pay these taxes at the corporate tax rate, a graduated tax on corporate profits. Then stockholders must pay taxes on the dividends they receive from these same profits at the individual tax rate.
6 : Each agent for the business and can legally bind the firm and, hence, the other agents to contracts, even without the remaining agents’ knowledge or consent. Each agent is taxed as an individual based on distributed share of profit from the business.

 

    Answer
Match the appropriate business form to the legal/tax implications:
(Points : 10)

Potential Matches:
1 : The least regulated form of business ownership. This firm type is taxed as an individual. Control and liability lies with the proprietor.
2 : Tax exempt corporation that must comply with state and federal regulations and reporting requirements.
3 : Limited Liability Corporation: States recognize this limited liability form (like a corporation) and it has pass-through taxation benefits but allows for different types of members including other corporations. For tax purposes, the Federal government does not recognize this corporation type and requires them to file as either a proprietorship, sole proprietorship or a corporation.
4 : Tax treatment of this corporation is exactly like that of a partnership. The most notable provision of this corporation is that it serves as a conduit for its net income, passing all of its profits or losses through to the individual shareholders, which means that its income is taxed only once at the individual tax rate.
5 : Corporations are subject o more legal, reporting, and financial requirements than other forms of ownership. Before stockholders receive a penny of its net income as dividends, a corporation must pay these taxes at the corporate tax rate, a graduated tax on corporate profits. Then stockholders must pay taxes on the dividends they receive from these same profits at the individual tax rate.
6 : Each agent for the business and can legally bind the firm and, hence, the other agents to contracts, even without the remaining agents’ knowledge or consent. Each agent is taxed as an individual based on distributed share of profit from the business.

 

    Answer

Depth of analysis and strategic insight

Part A: Developing a Marketing Plan (100 marks)

Length: 10 to 15 pages, using 10- to 12-point font, 1.5-line spacing, plus exhibits and appendices.

Your submission will be assessed on the following criteria:

·         Comprehensiveness of the plan

·         Depth of analysis and strategic insight

·         Extent of the rationale provided for recommendations that are made, including use of course marketing concepts and terms (included as part of question 8) (5 marks)

It is highly recommended you write a draft of your plan and then edit it to make it more succinct. Also be sure to properly cite the sources used in your marketing plan.

Choose an organization and a product in that organization you would like to analyze from a marketing perspective and develop a marketing plan for. This may be the same organization that you focused on earlier in the course or a different organization, but not one for which you currently work.

Contact your tutor by email and briefly explain why you have chosen this organization, the product market on which you want to focus, and what information sources are available on which to base your analysis. Your tutor needs to approve these choices so that a) multiple learners are not working on the same organization and product-market, and b) the tutor is comfortable that you will be able to successfully complete this assignment.

1.     Current Situation:

·         Chose one product market of this organization.

·         Conduct a SWOT analysis of the organization in this strategic context, considering both the internal and external environments.

a.     The external environment of your SWOT analysis will include:

a.     a macro environment trend analysis

b.    consumer (general)

c.     industry analysis

d.    competitor analysis

b.    In addition, be sure to assess its current strategy as part of your internal environment assessment.

·         Identify what you believe are the six most important facts or observations in the SWOT analysis

·         Explain why you think these six are particularly important to understand from a strategic perspective.

.      Include the SWOT analysis as an appendix in your marketing plan, but

a.     Be sure to include your SWOT analysis summary (the six most important considerations) in the body of the plan, as indicated in the marketing plan outline below. (10 marks)

2.     Target Market Segment: (20 marks)

·         Segment the target market (5 marks)

·         Provide a rationale for why your target market segmentation approach is reasonable or appropriate (from a marketing perspective) given your market and organization.

Resolving Ethics Business Challenges

Resolving Ethics Business Challenges

 

1Q. Identify the ethical and legal issues of which Gerard needs to be aware.

 

 

2Q. Discuss the advantages and disadvantages of each decision Gerard has made and could make.

 

 

3Q. Discuss the issues of accounting firms going into the financial services market.

 

 

4Q. Discuss the types of groups that are influencing Gerard.

1Q. Identify the ethical and legal issues of which Gerard needs to be aware.

 

 

2Q. Discuss the advantages and disadvantages of each decision Gerard has made and could make.

 

 

3Q. Discuss the issues of accounting firms going into the financial services market.

 

 

4Q. Discuss the types of groups that are influencing Gerard.

Resolving Ethical Business Challenges

Resolving Ethical Business Challenges

1Q. Discuss the advantages and disadvantages of each decision that Elaine has made.

 

2Q. What are the ethical and legal considerations facing Elaine, Dennis, and UBC?

 

 

 

3Q. Discuss the moral philosophies that may be relevant to this situation.

 

 

 

4Q. Discuss the implications of each decision that Elaine could make.

 

1Q. Discuss the advantages and disadvantages of each decision that Elaine has made.

 

2Q. What are the ethical and legal considerations facing Elaine, Dennis, and UBC?

 

 

 

3Q. Discuss the moral philosophies that may be relevant to this situation.

 

 

 

4Q. Discuss the implications of each decision that Elaine could make.

Resolving Ethical Business Challenges

1Q. Discuss the advantages and disadvantages of each decision that Elaine has made.

 

2Q. What are the ethical and legal considerations facing Elaine, Dennis, and UBC?

 

 

 

3Q. Discuss the moral philosophies that may be relevant to this situation.

 

 

 

4Q. Discuss the implications of each decision that Elaine could make.

 

1Q. Discuss the advantages and disadvantages of each decision that Elaine has made.

 

2Q. What are the ethical and legal considerations facing Elaine, Dennis, and UBC?

 

 

 

3Q. Discuss the moral philosophies that may be relevant to this situation.

 

 

 

4Q. Discuss the implications of each decision that Elaine could make.

 

 

 

What changed first—the Starbucks customer or the Starbucks Experience? Explain your response discussing the principles of market targeting.

All case study reviews are to be approached as a professional report to be handed in to your instructor via email . The case study review must be typed using presentation tools (e.g., Power Point, Prezi, and etc) and include your name, the name of the assignment, and the date. You need to answer the five questions below in the box and each question is worth 10 points. You can use 2-4 slides per question so a total of your slide will be between 10 – 20.

 

Understanding Segmentation, Target, and Positioning: Starbucks vs Dunkin’s Donut

 

  • Read the following in the textbook.
  • Read Case 18 Starbucks (Page 626-629): Just Who is the Starbucks Customer?
  • Read Dunkin’ Donuts case in page 207-208.

 1. Using the full spectrum of segmentation variables, describe how Starbucks initially segmented and targeted the coffee market.

 

 

2.     What changed first—the Starbucks customer or the Starbucks Experience? Explain your response discussing the principles of market targeting.

 

 

3.     Based on the segmentation variables, how is the Starbucks now segmenting and targeting the coffee market?

 

 

4.     For the expansion into coffee market, what was the primary segmentation and target market that Dunkin’ s Donuts developed?

 

All case study reviews are to be approached as a professional report to be handed in to your instructor via email . The case study review must be typed using presentation tools (e.g., Power Point, Prezi, and etc) and include your name, the name of the assignment, and the date. You need to answer the five questions below in the box and each question is worth 10 points. You can use 2-4 slides per question so a total of your slide will be between 10 – 20.

 

Understanding Segmentation, Target, and Positioning: Starbucks vs Dunkin’s Donut

 

  • Read the following in the textbook.
  • Read Case 18 Starbucks (Page 626-629): Just Who is the Starbucks Customer?
  • Read Dunkin’ Donuts case in page 207-208.

 1. Using the full spectrum of segmentation variables, describe how Starbucks initially segmented and targeted the coffee market.

 

 

2.     What changed first—the Starbucks customer or the Starbucks Experience? Explain your response discussing the principles of market targeting.

 

 

3.     Based on the segmentation variables, how is the Starbucks now segmenting and targeting the coffee market?

 

 

4.     For the expansion into coffee market, what was the primary segmentation and target market that Dunkin’ s Donuts developed?

 

Economics And The Global Environment – Discussion

Read the article regarding “ How to Enter A Foreign Market” http://extmedia.kaplan.edu/business/AB299/AB299_1301C/foriegnmarkets.pdf here and then answer the following questions based on the Exavier Candy Company scenario.

View the Exavier Candy scenario http://extmedia.kaplan.edu/business/AB299/AB299_1301C/exavier.pdf

If Exavier Candy Company were to go global what would they need to find out concerning marketing of their products?

What would be their best first international market (country or region) possibility and why? What management/financial considerations would need to be considered?

 

Disclaimer: The organization and characters depicted in this exercise are fictional.  Any resemblance to real organizations or individuals is purely coincidental.

200 words

Read the article regarding “ How to Enter A Foreign Market” http://extmedia.kaplan.edu/business/AB299/AB299_1301C/foriegnmarkets.pdf here and then answer the following questions based on the Exavier Candy Company scenario.

View the Exavier Candy scenario http://extmedia.kaplan.edu/business/AB299/AB299_1301C/exavier.pdf

If Exavier Candy Company were to go global what would they need to find out concerning marketing of their products?

What would be their best first international market (country or region) possibility and why? What management/financial considerations would need to be considered?

 

Disclaimer: The organization and characters depicted in this exercise are fictional.  Any resemblance to real organizations or individuals is purely coincidental.

200 words

Benefits Of Business Analytics

Assignment 3: Benefits of Business Analytics

Business analytics can provide a significant benefit to organizations. If the organization utilizes business analytics and analyzes the data correctly, they will be able to make informed decisions that will benefit the organization in many ways. They could use it to make decisions to address not only short-term company goals but also long-term strategic planning.

Using the Argosy University online library resources and the Internet, research two businesses within the same industry; one that utilizes business analytics and one that does not. Select at least 2 scholarly sources for use in this assignment.

Respond to the following questions:

  • Compare and contrast the two companies in terms of their use of business analytics to improve their position in the industry. You may select an organization you currently work for or one that you worked for in the past.
  • Provide your rationale as to whether or not the use of data analytics has helped the company accomplish its goals.
  • Describe the challenges the company may have faced by choosing to utilize business analytics that the other company did not face.

Make assumptions based on company history where required. Utilize at least 2 scholarly sources in support of your assertions.

Make sure you write in a clear, concise, and organized manner; demonstrate ethical scholarship in appropriate and accurate representation and attribution of sources; display accurate spelling, grammar, and punctuation.

Write a 3–4-page paper in Word format. Apply APA standards to citation of sources. Use the following file naming convention: LastnameFirstInitial_M1_A3.doc. For example, if your name is John Smith, your document will be named SmithJ_M1_A3.doc.

By Wednesday, December 10, 2014,

Assignment 3: Benefits of Business Analytics

Business analytics can provide a significant benefit to organizations. If the organization utilizes business analytics and analyzes the data correctly, they will be able to make informed decisions that will benefit the organization in many ways. They could use it to make decisions to address not only short-term company goals but also long-term strategic planning.

Using the Argosy University online library resources and the Internet, research two businesses within the same industry; one that utilizes business analytics and one that does not. Select at least 2 scholarly sources for use in this assignment.

Respond to the following questions:

  • Compare and contrast the two companies in terms of their use of business analytics to improve their position in the industry. You may select an organization you currently work for or one that you worked for in the past.
  • Provide your rationale as to whether or not the use of data analytics has helped the company accomplish its goals.
  • Describe the challenges the company may have faced by choosing to utilize business analytics that the other company did not face.

Make assumptions based on company history where required. Utilize at least 2 scholarly sources in support of your assertions.

Make sure you write in a clear, concise, and organized manner; demonstrate ethical scholarship in appropriate and accurate representation and attribution of sources; display accurate spelling, grammar, and punctuation.

Write a 3–4-page paper in Word format. Apply APA standards to citation of sources. Use the following file naming convention: LastnameFirstInitial_M1_A3.doc. For example, if your name is John Smith, your document will be named SmithJ_M1_A3.doc.

By Wednesday, December 10, 2014,