Outline the Four p’s of marketing

I need a 6 sildes presentation for a  PLC ( product life-cycle) analysis for “Pizza hut” which includes these stages : 1) product development / 2) introduction to the market/ 3) growth stage / 4) maturity stage / 5) decline stage ( if the product has already declined with reasons why it did decline) if the product didn’t decline then i need you to list what strategies they used to manage their product in the market and what reasons that it didn’t decline

In each stage i need you to analyze in terms of the marketing mix which are the Four p’s of marketing ( price place product promotion ) and also i need you to mention competitors and sales in each of the stages except for the product development since in this stage the product didn’t launch in the market yet

I also need you to list the REFERENCES in the last slide of the presentation

  • I need a 6 sildes presentation for a  PLC ( product life-cycle) analysis for “Pizza hut” which includes these stages : 1) product development / 2) introduction to the market/ 3) growth stage / 4) maturity stage / 5) decline stage ( if the product has already declined with reasons why it did decline) if the product didn’t decline then i need you to list what strategies they used to manage their product in the market and what reasons that it didn’t decline

    In each stage i need you to analyze in terms of the marketing mix which are the Four p’s of marketing ( price place product promotion ) and also i need you to mention competitors and sales in each of the stages except for the product development since in this stage the product didn’t launch in the market yet

    I also need you to list the REFERENCES in the last slide of the presentation

Benchmark – Situation Analysis Presentation

The purpose of this assignment is to create a presentation that  synthesizes and analyzes research conducted on the team’s selected  company to determine optimal strategic alternatives.

Create a  10-12 slide PowerPoint presentation that highlights the research and  analysis you have conducted throughout this course,  regarding how your selected company’s  external and internal environments influence or affect its strengths,  weaknesses, opportunities, and threats. Speaker notes should be included  for each slide.   this will be on IKEA

For guidance in creating an effective strategic  profile and case analysis, refer to Table 1 in the Case Studies section  of the textbook.

Use the following outline to structure your presentation:

  1. Strategic Profile and Case Analysis Purpose
  2. Situation Analysis: (a) General Environmental Analysis  – Focus on the trends in the seven segments of the general environment  and predict which segments you expect to have the most significance to  your company in coming years; (b) Industry Analysis –  Reference the five forces of competition model to judge the  attractiveness of the industry (or segment of the industry) in which  your company is competing; (c) Competitor Analysis – Identify your competitor’s strategies so your company can learn to predict their responses; (d) Internal Analysis – Analyze your company’s value chain to assess the organization’s overall strengths and weaknesses.
  3. SWOT Analysis  (Environmental Opportunities and Threats and Firm Strengths and  Weaknesses) – How will the findings identified in the Situation Analysis  enable the company to maximize its strengths and capitalize on  advantageous opportunities while minimizing its weaknesses and evading  environmental threats?
  4. Strategy Formulation  – Synthesize the results of your Situation and SWOT Analysis to develop  alternatives that make use of environmental opportunities while  avoiding environmental threats. Evaluate which alternative is the best  option and defend the selection: (a) strategic alternatives, (b)  alternative evaluation, and (c) alternative choice.
  5. Strategic Alternative Implementation  – Design your proposed implementation of the chosen strategy. Consider  and evaluate a variety of potentially critical implementation issues:  (a) action items and (b) action plan.The purpose of this assignment is to create a presentation that  synthesizes and analyzes research conducted on the team’s selected  company to determine optimal strategic alternatives.

    Create a  10-12 slide PowerPoint presentation that highlights the research and  analysis you have conducted throughout this course,  regarding how your selected company’s  external and internal environments influence or affect its strengths,  weaknesses, opportunities, and threats. Speaker notes should be included  for each slide.   this will be on IKEA

    For guidance in creating an effective strategic  profile and case analysis, refer to Table 1 in the Case Studies section  of the textbook.

    Use the following outline to structure your presentation:

    1. Strategic Profile and Case Analysis Purpose
    2. Situation Analysis: (a) General Environmental Analysis  – Focus on the trends in the seven segments of the general environment  and predict which segments you expect to have the most significance to  your company in coming years; (b) Industry Analysis –  Reference the five forces of competition model to judge the  attractiveness of the industry (or segment of the industry) in which  your company is competing; (c) Competitor Analysis – Identify your competitor’s strategies so your company can learn to predict their responses; (d) Internal Analysis – Analyze your company’s value chain to assess the organization’s overall strengths and weaknesses.
    3. SWOT Analysis  (Environmental Opportunities and Threats and Firm Strengths and  Weaknesses) – How will the findings identified in the Situation Analysis  enable the company to maximize its strengths and capitalize on  advantageous opportunities while minimizing its weaknesses and evading  environmental threats?
    4. Strategy Formulation  – Synthesize the results of your Situation and SWOT Analysis to develop  alternatives that make use of environmental opportunities while  avoiding environmental threats. Evaluate which alternative is the best  option and defend the selection: (a) strategic alternatives, (b)  alternative evaluation, and (c) alternative choice.
    5. Strategic Alternative Implementation  – Design your proposed implementation of the chosen strategy. Consider  and evaluate a variety of potentially critical implementation issues:  (a) action items and (b) action plan.

Happy Brands & Ethical Implications

After reading the case “Happy Brands and Ethical Implications” by Gringarten & Fernández-Calienes, pages 125-142, write a case study using the Case Analysis Outline Attached below

 

Submission Instructions:

  • The paper is to be clear and concise and students will lose points for improper grammar, punctuation, and misspelling.
  • The paper is to be 1000 words in length, current APA style, excluding the title, abstract and references page.
  • No  references required.
  • Attention: Complete and submit the assignment by 9:00 PM ET on Friday. After reading the case “Happy Brands and Ethical Implications” by Gringarten & Fernández-Calienes, pages 125-142, write a case study using the Case Analysis Outline Attached below

     

    Submission Instructions:

    • The paper is to be clear and concise and students will lose points for improper grammar, punctuation, and misspelling.
    • The paper is to be 1000 words in length, current APA style, excluding the title, abstract and references page.
    • No  references required.
    • Attention: Complete and submit the assignment by 9:00 PM ET on Friday.

Describe the difference between value extraction and value innovation

Describe the difference between value extraction and value innovation

provide an 750 to 1,500 word narrative analysis in APA format that discusses the following:

  • Describe the difference between value extraction and value innovation, and the role they played in Marvel’s history. Under what circumstances would you implement these strategies? Where they successful at Marvel?
  • Describe the concept of ERRC and how it was implemented at Marvel? Was it successful? How would you modify its implementation?
  • What role does culture play in a company like Marvel?
  • What should the strategic road map look like for the future?provide an 750 to 1,500 word narrative analysis in APA format that discusses the following:
    • Describe the difference between value extraction and value innovation, and the role they played in Marvel’s history. Under what circumstances would you implement these strategies? Where they successful at Marvel?
    • Describe the concept of ERRC and how it was implemented at Marvel? Was it successful? How would you modify its implementation?
    • What role does culture play in a company like Marvel?
    • What should the strategic road map look like for the future?Describe the difference between value extraction and value innovation

      provide an 750 to 1,500 word narrative analysis in APA format that discusses the following:

      • Describe the difference between value extraction and value innovation, and the role they played in Marvel’s history. Under what circumstances would you implement these strategies? Where they successful at Marvel?
      • Describe the concept of ERRC and how it was implemented at Marvel? Was it successful? How would you modify its implementation?
      • What role does culture play in a company like Marvel?
      • What should the strategic road map look like for the future?provide an 750 to 1,500 word narrative analysis in APA format that discusses the following:
        • Describe the difference between value extraction and value innovation, and the role they played in Marvel’s history. Under what circumstances would you implement these strategies? Where they successful at Marvel?
        • Describe the concept of ERRC and how it was implemented at Marvel? Was it successful? How would you modify its implementation?
        • What role does culture play in a company like Marvel?
        • What should the strategic road map look like for the future?

Achieving Strategic Fit and Scope”

1) Review the slide “Achieving Strategic Fit and Scope” power point slides for you will have to write up what you learned from this chapter. PLEASE EXEMPLIFY HIGH LEVEL ANALYSIS WITH YOUR WRITING (i.e. 3 Paragraphs Minimum)

2) Link for Ted Talk: This will be part of you participation points: (i.e. 3 Paragraphs Minimum): Supply Chain Management and Importance of People

https://www.youtube.com/watch?v=LKcGJAaPArY

1) Review the slide “Achieving Strategic Fit and Scope” power point slides for you will have to write up what you learned from this chapter. PLEASE EXEMPLIFY HIGH LEVEL ANALYSIS WITH YOUR WRITING (i.e. 3 Paragraphs Minimum)

2) Link for Ted Talk: This will be part of you participation points: (i.e. 3 Paragraphs Minimum): Supply Chain Management and Importance of People

https://www.youtube.com/watch?v=LKcGJAaPArY

Achieving Strategic Fit and Scope

1) Review the slide “Achieving Strategic Fit and Scope” power point slides for you will have to write up what you learned from this chapter. PLEASE EXEMPLIFY HIGH LEVEL ANALYSIS WITH YOUR WRITING (i.e. 3 Paragraphs Minimum)

2) Link for Ted Talk: This will be part of you participation points: (i.e. 3 Paragraphs Minimum): Supply Chain Management and Importance of People

https://www.youtube.com/watch?v=LKcGJAaPArY

1) Review the slide “Achieving Strategic Fit and Scope” power point slides for you will have to write up what you learned from this chapter. PLEASE EXEMPLIFY HIGH LEVEL ANALYSIS WITH YOUR WRITING (i.e. 3 Paragraphs Minimum)

2) Link for Ted Talk: This will be part of you participation points: (i.e. 3 Paragraphs Minimum): Supply Chain Management and Importance of People

https://www.youtube.com/watch?v=LKcGJAaPArY

LASA 2—Capstone Strategic Audit

 

I will want you to use Starbucks as the Model Company and also use the contents of the attached files to complete the LASA 2 Capstone Strategic Audit.  Please assit me in complete the Assignment posted belo and remember to pay close attention to the Rubric attached to help me get a better grade.

 

Module 7 Assignment 2: LASA 2—Capstone Strategic Audit

Unit 7: Module 7 – M7 Assignment 2

Module 7 Assignment 2: LASA 2—Capstone Strategic Audit

In this assignment students integrate all the pieces of work they have drafted and formally turn it into the capstone strategic audit.

In previous assignments, you performed multiple, specified analyses of your company (or any company of your choosing). Those individual analyses provide the needed research to successfully complete the following LASA:

Directions:
Using the tools and framework learned in class and throughout the program, prepare a 15-page strategy audit of your company with a companion presentation. The strategy audit is a comprehensive analysis of the company’s business strategy and operating performance, and culminates in a series of recommendations for improving your company’s performance based on the findings and conclusions of your analysis.

A strategy audit involves assessing the actual direction of a business and comparing that course to the direction required to succeed in a changing environment. A company’s actual direction is the sum of what it does and does not do, how well the organization is internally aligned to support the strategy, and how viable the strategy is when compared to the external market, competitors, and financial realities. These two categories, the internal assessment and the external or environmental assessment, make up the major elements of a strategy audit.

In your strategy audit:

  • Provide a high-level analysis of the company’s business strategy and operating performance. Be sure to complete the following:
    • Analysis of the company value proposition, market position, and competitive advantage
    • External environmental scan/five forces analysis
    • Internal environmental scan/organizational assessment
    • SWOT Analysis
    • Balanced scorecard/strategy scorecard
  • Recommend specific tactics for improving your company’s strategic alignment and operating performance.
    • Recommendations can include but are not limited to tactics in marketing, branding, alliances, mergers/acquisitions, integration, product development, diversification or divestiture and globalization (if you recommend your company go global, you must include a supply chain analysis and an analysis of your firm’s global capabilities). 

      I will want you to use Starbucks as the Model Company and also use the contents of the attached files to complete the LASA 2 Capstone Strategic Audit.  Please assit me in complete the Assignment posted belo and remember to pay close attention to the Rubric attached to help me get a better grade.

       

      Module 7 Assignment 2: LASA 2—Capstone Strategic Audit

      Unit 7: Module 7 – M7 Assignment 2

      Module 7 Assignment 2: LASA 2—Capstone Strategic Audit

      In this assignment students integrate all the pieces of work they have drafted and formally turn it into the capstone strategic audit.

      In previous assignments, you performed multiple, specified analyses of your company (or any company of your choosing). Those individual analyses provide the needed research to successfully complete the following LASA:

      Directions:
      Using the tools and framework learned in class and throughout the program, prepare a 15-page strategy audit of your company with a companion presentation. The strategy audit is a comprehensive analysis of the company’s business strategy and operating performance, and culminates in a series of recommendations for improving your company’s performance based on the findings and conclusions of your analysis.

      A strategy audit involves assessing the actual direction of a business and comparing that course to the direction required to succeed in a changing environment. A company’s actual direction is the sum of what it does and does not do, how well the organization is internally aligned to support the strategy, and how viable the strategy is when compared to the external market, competitors, and financial realities. These two categories, the internal assessment and the external or environmental assessment, make up the major elements of a strategy audit.

      In your strategy audit:

      • Provide a high-level analysis of the company’s business strategy and operating performance. Be sure to complete the following:
        • Analysis of the company value proposition, market position, and competitive advantage
        • External environmental scan/five forces analysis
        • Internal environmental scan/organizational assessment
        • SWOT Analysis
        • Balanced scorecard/strategy scorecard
      • Recommend specific tactics for improving your company’s strategic alignment and operating performance.
        • Recommendations can include but are not limited to tactics in marketing, branding, alliances, mergers/acquisitions, integration, product development, diversification or divestiture and globalization (if you recommend your company go global, you must include a supply chain analysis and an analysis of your firm’s global capabilities).

Which one of the following describes systemic risk?

Which one of the following commences on the day inventory is purchased and ends on the day the payment for that inventory is collected? Assume all sales and purchases are on credit.

Inventory period

Accounts receivable period

Accounts payable period

Operating cycle

Cash cycle
Question 2
Which one of the following describes systemic risk?

Risk that affects a large number of assets

An individual security’s total risk

Diversifiable risk

Asset specific risk

Risk unique to a firm’s management
Question 3
Which one of the following terms best refers to the practice of investing in a variety of diverse assets as a means of reducing risk?

Systematic

Unsystematic

Diversification

Security market line

Capital asset pricing model

Question 4
Which one of the following is the slope of the security market line?

Risk-free rate

Market risk premium

Beta coefficient

Risk premium on an individual asset

Market rate of return4.
Question 5
Standard deviation measures _____ risk while beta measures _____ risk.

systematic; unsystematic

unsystematic; systematic

total; unsystematic

total; systematic

asset-specific; market
Question 6
Northern Wear stock has an expected return of 14.6 percent. Given the information below, what is the expected return on this stock if the economy is normal?

13 percent

16 percent

18 percent

21 percent

23 percent
Question 7
Which one of the following terms refers to a bond’s rate of return that is required by the market place?

Coupon rate

Yield to maturity

Leadership Challenge

Leadership Challenge: Internal or Outsourced Sales Force” at the end of Chapter 4.
For your initial post, using the information provided in the case, write a short narrative explaining the advantages and disadvantages of having your own sales force versus hiring outside agents. Explain your recommendation and the reasons you selected the approach you chose

 

 

2. Read the mini-case at the end of Chapter 5, “Lasting Impressions” and review Exhibit 5.3 “Summary of advantages and disadvantages of various sales forecasting techniques.”

For your initial post, write a short narrative on the forecast methods Rajiv should have considered besides the sales force composite moving. Additionally, discuss the sales quota method that Rajiv used and determine if he set an appropriate quota level. Why or why not?
3. Read “Leadership Challenge: Characteristics of the Great Salesperson” at the end of Chapter 8. Consider: What qualities and characteristics do you think are important for a new salesperson at Logistics Logic? Why?

For your initial post, discuss the kind of person you would recruit (experienced versus less experience, age, education, background, etc.) for Logistics Logic. Research legal constraints for your criteria. Be sure to cite your sources that will support your hiring profile. 

 
Please note: It is important that we use legal positions on these characteristics and differentiate opinion from fact. Also, as always, use respectful language as you discuss differences in opinion on these positions.

 

4.Read the Ethical Norms and Values for Marketers on the American Marketing Association website.

For your initial post, consider the ethical issues related to sales and the values you would like your sales force to embrace. For each value, describe how you would train the salespeople in consistently conducting their sales activities based on these values and how you would evaluate and reward ethical behavior

Discuss and explain market specialization

19) The marketing communications mix consists of six major modes of communications. Which of the following is NOT one of these modes?
A.Sales promotions B.Advertising C.Personal selling D.Direct marketing E.Packaging

20) New-to-the- world products are ___.
A.new products that supplement established product lines (package sizes, flavors, and so on)
B.existing products that are targeted to new markets or market segments
C.new products that create an entirely new market
D.new products that allow a company to enter an established market for the first time
E.new products that provide improved performance or greater perceived value and replace existing products

21) Price has operated as the major determinant of buyer choice among poorer nations, among poorer groups, and with ____ products.
A.similar
B.commodity-type
C.identical
D.over the Internet

22) Following the ____ approach to target market selection encompasses a strong knowledge of the segment’s needs, a strong market presence, and operating economies through specializing in production, distribution, and promotion.
A.product specialization
B.full market coverage
C.single-segment concentration
D.selective specialization
E.market specialization

23) A company can add new products through acquisition or development. The acquisition route can take three forms. The company can buy other companies, it can acquire patents from other companies, or it can buy a ___ or ____ from another company.
A.franchise/co-brand
B.franchise/acquire rights
C.license/franchise
D.license/receive permission

24) John Kotter’s view argues that management focuses on coping with complexity, whereas leadership focuses on coping with _____.
A.defeat
B.change
C.conflict
D.success
E.morale