Read chapter 8 “Corporate Strategy: Diversification and the multibusiness company”. Chapter 8 moves up one level in the strategy-making hierarchy, from strategy making in a single business enterprise to strategy making in a diversified enterprise. The chapter begins with a description of the various paths through which a company can become diversified and provides an explanation of how a company can use diversification to create or compound competitive advantage for its business units. The chapter also examines the techniques and procedures for assessing the strategic attractiveness of a diversified company’s business portfolio and surveys the strategic options open to already-diversified companies.

As a supplemental material, read the case 16 (from your textbook) “Sara Lee Corp. in 2011: Has Its Retrenchment Strategy Benefitted Shareholders?”. Attached to find the comments of the case based on its questions. Study the answers carefully to get deeper insights regarding diversification.

1. Using your university library’s subscription* to Lexis-Nexis, EBSCO, ceoexpress.com or a similar database, perform a search on “acquisition strategy.” Identify at least two companies in different industries that are using acquisitions to strengthen their market positions. How have these acquisitions enhanced the acquiring companies’ competitive capabilities?

*Follow this to access the FNU electronic database: www.fnu.edu/academic/library/LIRN and type 24439, go to Business, and select a database and find the information. If no information is found in here, then google it, or use an alternative source as mentioned in the exercise instruction.

2. Go to (www.google.com), and do a search on “outsourcing.” Identify at least two companies in different industries that have entered into outsourcing agreements with firms with specialized services. In addition, describe what value chain activities the companies have chosen to outsource. Do any of these outsourcing agreements seem likely to threaten any of the companies’ competitive capabilities? Are the companies using strategic alliances to manage their outsourcing? Note: The following companies should not be considered for this answer: IBM, Grupo Gigante (Mexico), NCR Corporation, and Co-op Financial Services.

3. See attached exercises. Open and answer them after studying diversification.

Expected outcome:

1. APA written report based on the questions 1, 2 and 3 by the deadline below.

Read chapter 8 “Corporate Strategy: Diversification and the multibusiness company”. Chapter 8 moves up one level in the strategy-making hierarchy, from strategy making in a single business enterprise to strategy making in a diversified enterprise. The chapter begins with a description of the various paths through which a company can become diversified and provides an explanation of how a company can use diversification to create or compound competitive advantage for its business units. The chapter also examines the techniques and procedures for assessing the strategic attractiveness of a diversified company’s business portfolio and surveys the strategic options open to already-diversified companies.

As a supplemental material, read the case 16 (from your textbook) “Sara Lee Corp. in 2011: Has Its Retrenchment Strategy Benefitted Shareholders?”. Attached to find the comments of the case based on its questions. Study the answers carefully to get deeper insights regarding diversification.

1. Using your university library’s subscription* to Lexis-Nexis, EBSCO, ceoexpress.com or a similar database, perform a search on “acquisition strategy.” Identify at least two companies in different industries that are using acquisitions to strengthen their market positions. How have these acquisitions enhanced the acquiring companies’ competitive capabilities?

*Follow this to access the FNU electronic database: www.fnu.edu/academic/library/LIRN and type 24439, go to Business, and select a database and find the information. If no information is found in here, then google it, or use an alternative source as mentioned in the exercise instruction.

2. Go to (www.google.com), and do a search on “outsourcing.” Identify at least two companies in different industries that have entered into outsourcing agreements with firms with specialized services. In addition, describe what value chain activities the companies have chosen to outsource. Do any of these outsourcing agreements seem likely to threaten any of the companies’ competitive capabilities? Are the companies using strategic alliances to manage their outsourcing? Note: The following companies should not be considered for this answer: IBM, Grupo Gigante (Mexico), NCR Corporation, and Co-op Financial Services.

3. See attached exercises. Open and answer them after studying diversification.

Expected outcome:

1. APA written report based on the questions 1, 2 and 3 by the deadline below.

This final week’s discussion asks that you reflect on what you have learned in this course to take a stand in the following debate:  Is Marketing Management an Art or a Science?

Some marketing observers maintain that good marketing is something that is more than anything an art and does not lend itself to rigorous analysis and deliberation. Others strongly disagree and contend that marketing management is a highly disciplined enterprise that shares much in common with other business disciplines.

In your post, use your collective understanding of marketing management to take a position: Marketing management is largely an artistic exercise and therefore highly subjective versus marketing management is largely a scientific exercise with well-established guidelines and criteria.

This final week’s discussion asks that you reflect on what you have learned in this course to take a stand in the following debate:  Is Marketing Management an Art or a Science?

Some marketing observers maintain that good marketing is something that is more than anything an art and does not lend itself to rigorous analysis and deliberation. Others strongly disagree and contend that marketing management is a highly disciplined enterprise that shares much in common with other business disciplines.

In your post, use your collective understanding of marketing management to take a position: Marketing management is largely an artistic exercise and therefore highly subjective versus marketing management is largely a scientific exercise with well-established guidelines and criteria.

This assignment consists of two sections: a marketing plan and sales strategy and a marketing budget. Note:You must submit both sections as separate files for the completion of this assignment.

For the first 6 months your company is in business—to give you time to perfect your product and to learn from actual customers—you will start marketing and selling in your own community, a radius of 25 miles from where you live.

For most non-alcoholic beverages, marketing (as opposed to the actual product itself) is key to success. Cola drinks, for example, are fairly undifferentiated, as are many energy drinks, juices, bottled water, and the like. Companies producing these types of beverages differentiate themselves and attract market share through marketing and brand awareness—both of which are critical to success.

Section 1: Marketing Plan andSales Strategy (MS Word or equivalent)

Write the3–5-page marketing plan and sales strategy section of your business plan, in which you do the following:

1. Define your company’s target market.
   1. Analyze the types of consumers who will be drinking your beverage in demographic terms (i.e., age, education level, income, gender, ethnic group, etc.). Outline the demographic information for your company specified on the worksheet in the course text (p. 107 | Demographic Description).
   2. Support your analysis with actual data on the size of the demographic groups in your local community (nearby zipcodes).
      • Hints: At American FactFinder (http://factfinder.census.gov), you will find demographic information on potential consumers in your area. If you are selling through other businesses (such as grocery stores), indicate the number of those businesses in your local area. You will find information about such businesses in your local area at County Business Patterns (http://www.census.gov/econ/cbp/). Check Chapter 2 of Successful Business Plan for more research sources.
2. Assess your company’s market competition.
   1. Use the factors listed in the course text graphic (p. 123 | Assess the Competition) to assess your company’s market competition.
   2. Defend your plan to differentiate yourself from the competition using the information detailed on the worksheet in the text (p. 131 | Market Share Distribution).
      • Hints: Every business faces competition, and the non-alcoholic beverage market is an especially crowded market.
      • Hints: For example, in the soft drink market, it is intimidating to try to compete against Coke and Pepsi. Newcomers in mature markets typically must pursue niche markets or even create new market categories, as Red Bull did with energy drinks.
3. Clarify your company’s message using the information provided on the worksheet in the text (p. 160 | The Five F’s). Create a marketing slogan/tagline for your product.
   • Hints: Before you choose your marketing vehicles, you must determine the message you want to convey through those vehicles.
4. Identify the marketing vehicles you plan to use to build your company’s brand. Justify the key reasons why they will be effective.

Read the case study “Creating a methodology” and then answer on of the below questions.

Need it by 05/08/2019 04:00 PM EST 5 hours 30 mins from now.

Length is between 250-300 words, BEFORE the references.

Posts need to be APA formatted, which means you MUST INCLUDE in-text
citation to receive full credit. APA Format Resource:
http://owl.english.purdue.edu/owl/section/2/10

Need Plagiarism report

Attached is the case study and set of questions(need to answer only one)

Read the case study “Creating a methodology” and then answer on of the below questions.

Need it by 05/08/2019 04:00 PM EST 5 hours 30 mins from now.

Length is between 250-300 words, BEFORE the references.

Posts need to be APA formatted, which means you MUST INCLUDE in-text
citation to receive full credit. APA Format Resource:
http://owl.english.purdue.edu/owl/section/2/10

Need Plagiarism report

Attached is the case study and set of questions(need to answer only one)

Review the case study information provided at the link below for Vanguard then address the questions that follow.

http://www.systemsthinkingmethod.com/downloads/Vanguard-O2-case-study.pdf

1.Based on the case study data and the actions taken by Vanguard, which change method do you feel most closely resembles their actions (Kotter’s 8 steps, Complexity Theory, Learning Organization Theory, Green and Sustainability Theory, and Kurt Lewin’s Force Field Analysis (Unfreeze, Change, Freezing)? Explain your reasoning.

2.  Do you feel that the approach you identified in question 1 was the most appropriate choice for Vanguard? Why or why not? If you said no, which theory would you have recommended they use? Why?

3.  Do you feel Vanguard’s change efforts were successful? Why or why not?

4.   If you were in charge of the change efforts at Vanguard, what key actions would you have done differently? Why?

5. What actions did Vanguard take to create a vision for their team? Was it effective? Why or why not?

6.  Vanguard claims that their approach to change was different. Why was their change different than what other industries or other organizations might have done?