What unintended effect did Bernays and Fleischman’s classic “Torches of Freedom” campaign of 1929 have?

What unintended effect did Bernays and Fleischman’s classic “Torches of Freedom” campaign of 1929 have?

 

a. made the tobacco companies     millions of dollars

 

b. set the stage for a surge in     smoking by women

 

c. helped to advance feminism in     America

 

d. changed the way advertising     and PR was done

Howard was very surprised and impressed that his PR firm’s big announcement went so “viral” so quickly. Literally millions of people had seen the news through various social media sites and portals. This was the true essence of which of the following?

 

a. a webcast

 

b. the snowball effect

 

c. live streaming

 

d. on demand

One of the main ethical dilemmas facing public relations practitioners is the tension between _________.

 

a. serving the public versus     serving a certain corporation or organization

 

b. working for a company versus     working for the members or workers of a company

 

c. working in the private versus     the public sector

 

d. presenting research in an     unbiased fashion versus creating persuasive products

Which of the following is TRUE of advertising and direct marketing?

 

a. The PR function sometimes     utilizes one, but never both together.

 

b. They are integral to the PR     function.

 

c. They are completely separate     from the PR function.

 

d. They are not central to the     PR function, per se.

According to the definition established by early theorists, which of these would be a clear example of propaganda?

 

a. A radio program designed to     answer questions people might have about how the Affordable Care Act is     progressing.

 

b. A television program launched     by the United States to show farmers in Mexico how to properly harvest     their crops.

 

c. A radio program launched by     the United States to convince citizens of the Soviet Union to give up on     communism.

 

Global Strategy Research

The project was already started. So, I chose Netflix going to China by Merge and Acquisition strategy. I uploaded the docs that I already made, but please, feel free to do whatever you think is best. I don’t have so much time to do this project that is due on Monday (06/03/19) at 12pm.  The project needs to be in APA format and also need to have references. 

Above are the instructions given: 

1) You will choose (1) a company who has international business or does not in the USA.

The company that was chosen was NETFLIX

2) You will choose one foreign country where the chosen company will begin to operate new business, manufacturing facilities, distribution channels, and staffs from local region.

The country that was chosen was CHINA

Under the given conditions, you will develop global strategy for the chosen companies.

1.Introduction: Significance of the plan, its entry to a chosen country, and its potential to company

2.Market analysis: Political, economic, social, legal, cultural business environment scanning

3.Corporate strategy: recommendation to companies with convincing data and sources

4.Business strategy: recommendation to companies with convincing data and sources

5.Implementation: Detailed action plans with time line, budgets, and staffs

City Of Kelsey Public Policy

Please locate and use the Week 3 City of Kelsey template to follow format make sure there is a introduction, body, conclusion and include all URL’s for the citations

Refer to the Memo Below: Energy Policy Presentation found under City Government in the City of Kelsey.

Write a 700- to 1,050-word paper in which you complete the following:

Analyze the steps of agenda setting, policy formulation, and policy implementation for the energy policy presented in the City of Kelsey.

Evaluate factors that may influence agenda setting, policy formulation, and policy implementation for the energy policy.

Include at least two academic references including one from the library.

Please locate and use the Week 3 City of Kelsey template to follow format make sure there is a introduction, body, conclusion and include all URL’s for the citations

Refer to the Memo Below: Energy Policy Presentation found under City Government in the City of Kelsey.

Write a 700- to 1,050-word paper in which you complete the following:

Analyze the steps of agenda setting, policy formulation, and policy implementation for the energy policy presented in the City of Kelsey.

Evaluate factors that may influence agenda setting, policy formulation, and policy implementation for the energy policy.

Include at least two academic references including one from the library.

Compare and contrast the idea of extrinsic and intrinsic rewards with Herzberg’s Two-Factor theory of motivation

1.Think about your present workplace or a workplace with which you are familiar.

Describe specifically and in detail how one of the motivational theories discussed in Chapter 5 was used to motivate employees. You can choose either one of the content approaches or one of the process approaches.

In describing how the theory was used (i.e., applied), make sure you

evaluate whether or not it was used effectively, and clarify why you

take the position that you do. 250 words

2.Compare and contrast the idea of extrinsic and intrinsic rewards with Herzberg’s Two-Factor theory of motivation?  Does the idea of

intrinsic and extrinsic rewards agree in principle with Herzberg, or not?   How

effectively have you seen intrinsic and extrinsic rewards used in the workplace?

250words

WA1.

Review the text discussion of Job Range, Job Depth, and Job Relationships.

Using the terms used in the text and in at least ONE other reference on this

topic, describe your current job position or one with which you are familiar.

Be sure to describe any attempts that the employer has made to increase job

range or job depth, and evaluate whether or not these efforts appeared to be

motivational to the employees. If you have not seen any attempts at increasing range or depth, describe such as change that you would recommend and tell how you expect it to change motivation in employees. 500words, 2 additional peer. APA

Evaluate Advance Marketing

Instructions

Case studies are an important learning strategy in business classes as they provide an opportunity for you to critically analyze events that have taken place in real-life businesses. This develops your critical thinking and research skills as you research the competition and industry in which your business resides with an end goal of formulating a recommendation for the challenges faced by the company.

Select one of the three case studies listed below, which can be found in your textbook. Evaluate the case of your choice, and respond to each of the questions below using both theory and practical managerial thinking as well as supporting research. ( Each reading is attach for you to choose, you can also conduct outside research on the option you choose).

Option 1: Nike (pp. 30–31)

1. How has the industry in which Nike resides been doing over the last 5 years?

2. What are the pros, cons, and risks associated with Nike’s core marketing strategy? How have they managed to develop a strong customer relationship with their target market?

3.Who are the top three competitors of Nike, and what are their advantages/disadvantages with respect to their product/service development?

4. Looking at the competitors you discussed in question #3,what would you recommend as being the next steps for these competitors and, subsequently, the next steps for Nike to combat these competitors?

Option 2: Cisco (pp. 58–59)

1. How is building a brand in a business-to-business (B2B)context different than that of a business-to-consumer (B2C) market? How has Cisco managed to develop a strong customer relationship with their target market?

2. How has the industry in which Cisco resides been doing over the last 5 years?

3. Who are the top three competitors of Cisco, and what are their advantages/disadvantages with respect to their product/service development?

4. Is Cisco’s plan to reach out to consumers a viable one? Why, or why not? As a marketing manager for Cisco, what would you recommend to be the next steps?

 

Option 3: Intel (pp. 59–60)

Discuss on Employee Trust And Engagement.

For this assignment, compare and contrast two communication techniques that can be used to improve employee trust and engagement. Feel free to use the channels or techniques discussed in “Communication Provides Foundation for Being a Best Place to Work” by Kathleen Skidmore-Williams—an article that is located in the Unit IV Required Reading section—or feel free to research your own.

Your assignment should include the components below:

  • Explain why communication is essential in an      organization.
  • Explain the ways that effective communication improves      employee trust and engagement. Focus on comparing/contrasting two types of      channels or techniques (e.g., on-site meetings, employee surveys,      workshops).
  • Explain the types of situations where each channel or      technique would be most effective. Provide examples and facts for your      audience. Avoid simply offering an opinion; rely on valid, academic      research.

APA format should be used. The assignment should be a minimum of three pages in length. Content, organization, and grammar/mechanics will be evaluated.

For this assignment, compare and contrast two communication techniques that can be used to improve employee trust and engagement. Feel free to use the channels or techniques discussed in “Communication Provides Foundation for Being a Best Place to Work” by Kathleen Skidmore-Williams—an article that is located in the Unit IV Required Reading section—or feel free to research your own.

Your assignment should include the components below:

  • Explain why communication is essential in an      organization.
  • Explain the ways that effective communication improves      employee trust and engagement. Focus on comparing/contrasting two types of      channels or techniques (e.g., on-site meetings, employee surveys,      workshops).
  • Explain the types of situations where each channel or      technique would be most effective. Provide examples and facts for your      audience. Avoid simply offering an opinion; rely on valid, academic      research.

APA format should be used. The assignment should be a minimum of three pages in length. Content, organization, and grammar/mechanics will be evaluated.

Discuss the concept of emotional intelligence as it relates to the duties of project managers.

ASSIGNMENT 1

PLEASE WRITE 500 WORDS IN APA FORMAT

provide a graduate-level response to each of the following questions:

  1. What are some of the key difficulties in successfully implementing portfolio management practices?
  2. Discuss the concept of emotional intelligence as it relates to the duties of project managers.  Why are the five elements of emotional intelligence so critical to successful project management?
  3. Consider the profile examples on project leaders Sir John Armitt and Jim Watzin from the chapter. If you were to summarize the leadership keys to their success in running projects, what actions or characteristics would you identify as being critical? Why? What are the implications for you when you are given the responsibility to run your own projects?

ASSIGNMENT 2,

PLEASE WRITE 2 PAGES IN APA FORMAT.

 

Case Study 3.1 Keflavik Paper Company

Keflavik Paper is an organization that has lately been facing serious problems with the results of its projects.  Specifically, the company’s project development record has been spotty: While some projects have been delivered on time, others have been late. Budgets are routinely overrun, and product performance has been inconsistent, with the results of some projects yielding good returns and others losing money.  They have hired a consultant to investigate some of the principal causes that are underlying these problems, and he believes that the primary problem is not how project are run but how they are selected in the first place.  Specifically, there is little attention paid to the need to consider strategic fit and portfolio management in selecting new projects.  This case is intended to get students thinking of alternative screening measures that could potentially be used when deciding whether or not to invest in a new project.

Questions

  1. Keflavik Paper presents a good example of the dangers of excessive reliance on one screening technique (in this case, discounted cash flow). How might
  2. Assume that you are responsible for maintaining Keflavik’s project portfolio. Name some key criteria that should be used in evaluating all new projects before they are added to the current portfolio.
  3. What does this case demonstrate about the effect of poor project screening methods on a firm’s ability to manage its projects effectively?

Information system management case studies

It is important to  understand what information systems are and why they are   essential for running  and managing a business. It is also important to   understand the different  systems that support different groups or levels of   management. In addition,  digital technology and the Internet play a key role  in  executing major business  processes in the enterprise. Also, it is  important  to  understand the ethical,  social, and political issues raised by  information  systems. The case studies  below provide you with an opportunity to critically   analyze events that are  taking place in real-life businesses. This helps to   develop your critical  thinking and research skills as you research each of   these scenarios. For this assignment,  review four case studies. Then, in an  essay, evaluate the studies and respond to each of   the questions below, using  both critical thinking and theory as well as   supporting  documentation. In Chapter 1, read  the case study “UPS Competes Globally with Information   Technology” on pages  23–24 of the textbook. Then, answer the questions   below.     How   does UPS use information systems technology to achieve its       strategic goals of   being more efficient and customer oriented?    What   would happen if the automated package tracking system was not         available?    Discuss   how globalization has “flattened” the world. In Chapter 2, read  the case study “Data Changes How NFL Teams Play the Game  and How Fans See It” on  pages 52–53 of the textbook. The, address the prompts   below.     Analyze   how information systems are transforming business.   What   types of systems does the NFL and its teams use?     What   is the role that these systems play in improving both       operations and   decision-making? In Chapter 3, read  the case study “Smart Products—Coming Your Way” on pages  102–103 of the  textbook. Then, address the prompts below.     Explain   the importance of collaboration and information sharing for         businesses.    Explain   what a “smart” product is, and use an example.    How   do smart products increase rivalry among firms? In Chapter 4, read  the case study “Are Cars Becoming Big Brother on   Wheels?” on pages 121–122 of  the textbook. Then, address the prompts   below.     Describe   how new technology trends may cause ethical dilemmas.    Discuss   at least one ethical, social, and political issue raised by       embedded cyber   connections in cars.   Discuss   how big data analytics are being applied to all of the data       generated by motor   vehicles. In formatting your  case analysis, do not use the question-and-answer   format; instead, use an essay  format with subheadings. Your APA-formatted case   study must be at least four  pages in length (not counting the title and   reference pages).  You  are required to use a minimum of three peer-reviewed, academic sources   that are  no more than 5 years old (one may be your textbook). All sources  used,  including  the textbook, must be referenced; all paraphrased material  must have  accompanying in-text citations.

Business Research Methodology

What kinds of sampling designs would be used for the following cases and why? Please, provide an explanation.

1.  A study to get a quick idea of the medical acceptability of a new aspirin substitute which cannot be dispensed over the counter without prescription.

2.  A study involving a sample of 325 students in a university where 2,000 students are enrolled (both with and without replacement).

3.  An investigation of the career salience of professionals in the fields of medicine, engineering, business, and law.

4.  The generalizability of the attitudes of blue-collar workers from a sample of 184 to the total population of 350 blue-collar workers in the entire factory of a particular company.

What kinds of sampling designs would be used for the following cases and why? Please, provide an explanation.

1.  A study to get a quick idea of the medical acceptability of a new aspirin substitute which cannot be dispensed over the counter without prescription.

2.  A study involving a sample of 325 students in a university where 2,000 students are enrolled (both with and without replacement).

3.  An investigation of the career salience of professionals in the fields of medicine, engineering, business, and law.

4.  The generalizability of the attitudes of blue-collar workers from a sample of 184 to the total population of 350 blue-collar workers in the entire factory of a particular company.

Discuss the characteristics of effective goal statements

  • Understand the characteristics of effective goal statements
  • Be able to evaluate effective goals.
  • Be able to write effective goals.

Requirements

According to one model developed to provide practical guidelines, an effective goal conforms to three “must” criteria: It expresses a specific and measurable result, and it sets a date for achieving that result. It should also only have a single result. It is not advisable to put multiple objectives together. So the goal should follow this format:

(1) To + (2) Action Verb + (3) A Single Specific and Measurable Result + (4) Target Date.

Evaluate the following six goals and complete the two required parts below.

  1. To complete the project within two weeks.
  2. To be perceived as the highest quality hotel in the tri-state by the end of 2030.
  3. To write objectives next week.
  4. To double profits in Mexico.
  5. To sell 10% more nachos and 5% more beer at the hockey game on February 20, 2021.
  6. To increase sales in 2030.

Complete the following two parts:

  • For each of the six goals, write a brief critique (2-3 sentences) based on the guidelines (the “must” criteria) provided at the beginning of this assignment.
  • Then based on your critique, please rewrite to improve these six goals.

Expectations

The assignment is effort-based, so it is important that you complete both parts of this assignment with serious effort. Incomplete, careless, or rushed work will result in deduction of points.