case on Procter & Gamble’s SWOT analysis

Part-1   – Case Analysis

Read the attached case on Procter & Gamble’s SWOT analysis for the year 2020. Refer to the attached case as well as company websites, official online reviews, your MAKT591 course resources, and published journal articles, news, official reports, and books to answer the following questions: 

PROCTER & GAMBLE (P&G)

P&G’s impressive portfolio includes some of the strongest brand names in the world.

1) Would you say P&G has used the Waterfall, Sprinkler, or Born-Global market entry strategy? Explain by giving evidence from reviewed literature.

2) In what ways does P&G differ from other companies in the worldwide consumable products industry?

3) What growth opportunities has P&G been taking (Intensive Growth, Integrative Growth, Diversification Growth, or Downsizing and Divesting Older Businesses)? Explain why you think so by referring to the attached case as well as the latest literature.

4) According to the attached P&G 2020 SWOT analysis, Revenue Growth appears to be one of its main strengths. Investigate and discuss how, from a marketing management perspective, P&G pricing strategies may have contributed to such high revenue.

Part-2  – Essay Questions

Use your course resources and reviewed literature to answer the following questions:

1. Psychographic Segmentation uses psychology and demographics to better understand and motivate consumers. Select any business you know which uses this segmentation strategy and discuss how the company has succeeded in targeting its consumers using this segmentation approach.

2. Service provider’s task is to “manage the evidence,” to “tangible the intangible” through any number of marketing tools: place, people, equipment, communication materials, symbols, price. From your understanding of designing and managing services, select 2 of the mentioned tools to explain how STC telecom has used to brand itself in the region. Give evidence from reviewed literature.

3. Since we are in the holy month of Ramadhan, analyze Ferrero Rocher’s classical hazelnut/chocolate golden wrapped product and give 2 reasons why you believe the product has maintained its marketing position and consumer retention all these years.

4. During this course, you have worked with your team and produced a marketing plan for a selected business. Propose 2 post-purchase services for your course project business. Explain how these will help achieve customer retention.

How Do Customers Perceive Value?

How Do Customers Perceive Value?

Customer value is the perception of what a product or service is worth to a customer versus the possible alternatives. Worth means whether the customer feels s/he or he got benefits and services over what s/he paid. The customer is someone who buys or makes the decision to buy.

For this task you need to identify how each of the following consumers perceive value, based on their statements listed below.

For each consumer statement, identify how each of the following consumers perceives value. (For example, value = competitive price, or value = outstanding services, or value = social status, and so on.)

Table uploaded below

Questions

1. What does each person define value?

2. What are the factors that influence the value perception of customers?

3. Please pick three statements from the table above and discuss how can markets provide the value to that customer using the marketing mix, which includes product, price, promotion, and price.CaseStudy6tableonly

Marketing a Cricket Protein Brand

First, read the Marketing a Cricket Protein Brand that you purchased with your Harvard coursepack.

Then, answer these questions in a Word Document. Please double-space your text and use Times New Roman 12 point font. This should be 3-4 pages. If you cite the book, simply put (Lamb, Hair, & McDaniel, pg. XX) after the quote/paraphrase, and you don’t need a sources cited page. Please do include a sources cited page for any other sources you use.

1. Assess Exo’s brand equity (e.g. consumer awareness, quality, loyalty, and unique brand associations). Compare and contrast Exo’s brand equity with that of Aspire’s Aketta brand. Compare and contrast the brand equity before any mergers.

2. As Aspire’s CEO, how would you position the newly acquired Eco brand? Which consumer segments are most attractive? Consider the competition in formulating your response.

3.Based on Exo’s positioning, what is the appropriate marketing mix (e.g. product, price, promotion)?

integration of the Bible

integration of the Bible

Overview

This assignment seeks to integrate the course concepts and integrate them with Biblical concepts. More specifically, you will write an essay describing how the Bible is related to the topics covered in the course.

Instructions

Below are the specifics requirements for this assignment:

· The essay must be at least 1,000 words and include a clear integration of the Bible in relation to a course topic,

· You must use at least 2 scholarly sources to substantiate your position (you may use the textbook as 1 source).

Sources must be cited in current APA format. BUSI530_Faith_Integration_Instructions_F17111

EXECUTIVE SUMMARY

The sample is attached and the doc is below:

Overview (50-75 words)

Statement of your Company and the product/service.

What are you all about?  How did you get started or why were you formed?

Minimal information (1-2 sentences max) on each of the main points of your Section 1, Environmental Analysis.

The Problem (25-50 words)

What problem will your company solve, or what opportunity will it address?

The Solution (25-50 words)

Explain your product/service solution to the Problem/Opportunity named above.

Why is it a good solution?

Target Market (25-50 words)

Who are the customers you are targeting (the ones who have the problem you identified above and will appreciate the solution you identified above)?

Keys to Success (50-100 words)

Address:

What will be your Mode of Entry (MOE)(i.e. acquisition, joint venture, hiring an Export Marketing Company or Export Agent)?

How will you address “Promotion” – how will you reach your targeted group, including how will you initially promote your product/service?

How will you address “Place” – that is, how will your product/service be made available to your market (i.e. at Walmart or through Electronics Distributors or Automobile Dealers or Amazon or other online sources). This is your Channel Strategy.

Steps Forward (25-50 words)

What’s next for your business?

Opportunities for Investment/Partnership/Support (25-50 words)

Define what you want your reader to do. ProjectCheckpoint2

Social Media Plan for launching or developing a brand in Spain

This assessment is a written submission exam

Students are required to develop a Social Media Plan for launching or developing a brand in Spain

Feel free to work with one of the brands suggested or to work with a brand of your choice.

Brands suggested: Patagonia, Glovo, Adidas, Kerastase, Biomanan, Beyond meat, Gutbio, Smart, Heineken, Supradyn,

Include in your research the most relevant communication examples (video links, infographics, pictures, visuals) of the most relevant actions in the network platforms).

Develop the following points:

  • –  Define Social media goals, aligned with the marketing plan and the business goals
  • –  Competitive analyses
  • –  Audit your brand Social Media presence
  • –  Analyze the audience – Define your target persona
  • –  Social Media Campaign
    o Define your Social media key priorities – Define specific SMART goals and strategies
    o Social media mix – Network channel (platforms) selection to reach the Target Audience – define specific goals per network o Define metrics per action/network
    o Define relevant content (key messages aligned with your objective, strategy and mission).
    o Create an activity calendar
    o Budget
    The report should be in word document format and must be uploaded to a Turnitin folder created on the course Moodle platform.

Formalities:

o Word: Word count: 1500-2000 words.(include your research and your findings)
o Cover, Table of Contents, References and Appendix are excluded of the total word count. o Font: Arial, size 11
o Text alignment: Justified
o The in-text References and the Bibliography have to be in Harvard’s citation style.

Marketing in a Global Environment

In this assignment, you assume the role of Director of Marketing at a Fortune 500 company. The Chief Marketing Officer (CMO) has reviewed your Campaign Brief and shared it with the executive team. They have asked for a presentation with details of the proposed Marketing Campaign. This presentation will be developed as a PowerPoint slide deck in Assignment 2 and presented via Zoom in Assignment 3.

For Assignment 2, you will create a PowerPoint deck of 10 to 15 slides. To support you in this assignment, there is an Assignment 2 Template available in your Blackboard course. You should use this template as a guide in developing your slides, to ensure that all required content is included.

Bear in mind that your audience will be the CMO and members of the company’s executive team. As high- level decision makers, these are very busy people, so you know that you must present your ideas concisely, to respect their time, but also persuasively, to solicit their buy-in and approval for the campaign.

Leverage what you have learned in the first seven weeks of your JWI 518 – Marketing in a Global Environment course, including the textbook readings, Lecture Notes, articles, videos, and external resources. You will also build on the work you did in your Campaign Brief in Assignment 1.

In Week 5, for Part A, you will create Slides 1 to 6, with relevant References. Your professor will grade the slides and provide feedback. Your slides should be as complete as possible. If you still need additional data, note this in your slides, indicating what will be added and where you will locate the data.

Assignment 2, Part A is due by Sunday, midnight of Week 5. 

Only do slides 1-6. 

features of e-commerce technology

features of e-commerce technology

Please answer two (2) out of three questions below. No credits will be given if more than two answers are submitted. For each question you choose to answer, provide at least one reference link in addition to the textbook.

1) Identify the eight unique features of e-commerce technology and explain how these features set e-commerce apart from more traditional ways of conducting commercial transactions.

2) Why is a multidisciplinary approach necessary if one hopes to understand e-commerce?

3) What are the eight most important factors impacting website design, and how do they affect a site’s operation?

charisma

Charisma. You might be thinking that this trait is somewhat mystical and not within your grasp. The literature states that charisma, like other character traits, can be developed by being enthusiastic, optimistic, caring about people, and not talking down to them. By observing a leader display self-confidence, followers develop self-confidence as well.

Discuss & Post

Provide answers to the following:

  1. Consider your current and past leaders. Would you consider any of them a charismatic, transactional, or transformational leader? Assess the characteristics he or she exhibited which led you to label them as you did.
  2. Argue which of the three leadership styles (i.e., charismatic, transactional or transformational) you would prefer to work for and why.

Your response should be a minimum of 300 words with two (2) external references. Chapter9Leadership

Forecasting and demand models

Assignment Content

  1. This assignment is intended to help you learn how to apply forecasting and demand models as part of a business operations plan.

    Choose 3 quantitative elements that you would like to research in relation to the organization that you selected for your business plan. These elements may be related to products, services, target market, consumer preferences, competition, personnel, resources, supply chain, financing, advertising, or other areas of interest. However, at least one of these elements should be related to a product or service that your organization is planning to offer.

    Develop forecasts by implementing the following approach:

    1. Collect data, including old demand forecast (subjective data) and the actual demand outcomes.
    2. Establish the forecasting method (from readings). Decide on the balance between subjective and objective data and look for trends and seasonality.
    3. Forecast future demand using a forecasting method.
    4. Make decisions based on step 3.
    5. Measure the forecast error where applicable. Look for biases and improve the process.
    6. Write a 525- to 700-word paper evaluating the findings from the supported data points above, and explain the impact of these findings on operational decision making. Insert charts and supporting data from Excel and other tools in your paper.

      Cite references to support your assignment.

      Format your citations according to APA guidelines.