AMAZON

Ethical Issues in MarketingEthicalIssuesinMarketingAnApplicationforUnderstandingEthicalDecisionMaking

Select a company that you find interesting for purposes of this assignment. (AMAZON)

Read “Ethical Issues in Marketing: An Application for Understanding Ethical Decision Making” from the University Library.

Write a 350- to 575-word analysis and evaluation of your selected company’s effectiveness in the following areas:

  • Distinguish between social responsibility, ethical, and legal issues and their effect on the company’s marketing.
  • Relate the triple bottom line to the company’s sustainability.
  • Analyze consumer influence on ethical behavior and the company’s marketing.
  • Assess the value of communicating the company’s ethical behavior to the public.
  • Conclude how ethical issues influence legal issues in the company’s marketing.

Format your assignment according to APA guidelines.

Mini-case studies

Directions

Mini-case studies: The students are expected to  answer the questions associated with the case. These questions are  intended to elicit thoughtful reactions to contemporary marketing  strategy initiatives and challenges. The students are expected to  carefully read the assignment instructions, then thoroughly and  explicitly address each component of the corresponding case study  questions.

The responses should reflect higher level cognitive processing  (analysis, synthesis, and evaluation), which is essential for someone in  any industry, as marketing decisions affect all levels and stakeholders  within the organization and in the external marketplace/marketspace.

There is no minimum number of references that need to be utilized to  support the completion of this assignment; however, it is generally  understood that any good case study analysis will incorporate the  appropriate quality and quantity of scholarly sources to support any  suppositions and recommendations.

The submission will not exceed four (4) pages in length, excluding the title and references pages.

The document must adhere to the APA writing style.

Finally, the document should be prepared as a Microsoft Word document and uploaded to Submit Assignment.

Case Study: Prince Sports Inc. – Tennis Racquets for Every Segment

  1. Read the case on pages 260-262 in your text.
  2. Watch the video supplement to the case at link: kerin.tv/13e/v9-4 (Links to an external site.)Links to an external site. 
  3. Respond to the following case question. (Disregard the questions in the text.)

    Prince Sports is looking to increase sales of it tennis products  and gain market share in both the domestic and international markets.  Your marketing firm has been retained to assist the company in  developing a marketing plan to achieve its’ directional strategy. The  following should be taken into consideration prior to constructing the  plan: 21st century trends in the environmental forces  (social, economic, technological, competitive, and regulatory) that work  for and work against the success of Prince Sports in the tennis  industry; possible promotional activities the company can use to reach  recreational and junior players; actions Prince Sports can take to gain  broader distribution and sales in mass merchandisers and specialty  tennis shops; and criteria for selecting countries and actions Prince  can undertake to reach these foreign markets.

organizational problem

Part 1: The purpose of this assignment is to identify an organizational problem to solve within your current workplace or industry and construct a problem statement that can be used as the basis for an action research project.

For this assignment, the first step is to identify an organizational problem to solve within your current workplace or industry. This is an opportunity for you to apply your learning while addressing a real-world problem.

Part of completing an action research project is clearly identifying and stating the organizational problem that needs to be resolved through the use of a problem statement. The problem statement must clearly articulate the single goal of the action research project. Use what you have learned in the Topic Materials to construct a problem statement for your action research project. Read and complete the “Writing a Problem Statement” handout to construct your problem statement. Submit the completed handout to your instructor.

Your problem statement will eventually become part of your final business proposal that will be submitted in Topic 8.

APA style is not required, but solid academic writing is expected.

Part 2:

The purpose of this assignment is to use an affinity diagram to brainstorm and identify root causes of the organizational problem and potential solutions for addressing it.

Now that you have identified the basic problem you want to resolve within your organization, you will need to think about root causes for the problem. Read the Topic Materials and the “Brainstorming With an Affinity Diagram” handout to help you narrow and specify the cause(s) for the problem.

Complete the affinity diagram action steps outlined on the “Brainstorming With an Affinity Diagram” handout, including the “Five Whys Root Causes Analysis.” This can be done using online mind mapping resources like those found in the Topic Materials, by using post-it notes, or through the use of Excel or Word documents and tables. When constructing the affinity diagram, be sure to complete all six steps described on the handout. You will reference these root causes

APA style is not required, but solid academic writing is expected.PSC-495-RS-WritingaProblemStatement

Describe a problem

DQ due Friday for this: Describe a problem you are considering for your action research project, and discuss the following:

  1. Explain your motivation for addressing this problem in terms of why it is significant to the organization.
  2. Explain how addressing the problem could produce positive results for the business, its employees, and customers.
  3. Identify two ethical issues that could be connected to resolving the problem, and explain how you would address each issue as part of the problem-solving process.Part 1: The purpose of this assignment is to identify an organizational problem to solve within your current workplace or industry and construct a problem statement that can be used as the basis for an action research project.

International marketing strategy

International marketing strategy

Students will be required to identify a  start  (no more than  10  years of existence)  to consult in their international marketing strategy.  Students will be required to assess whether a  company has the potential to engage its business on a  global level  (or not)  and to provide recommendations about reaching those global objectives.  Students should also choose a country and a product/service that is not currently found in the targeted country and devise a  cultural analysis and marketing plan for the chosen country. Students will be required to focus their energy in three critical areas: analysis, synthesis, and evaluation.

managing director of EU Business School Clothes

Context: You have been hired as the new managing director of EU Business School Clothes. You will be responsible for all the advertising, media and branding strategy. You need some budget to promote the company to reach your goal, increase brand awareness/recognition. Considering this context, answer the following question:

  • • Why is branding important? Why do we need it?
  • • Explain the importance of promotion.
  • • Which actions could you do to promote your brand/product?
  • • Define loyalty programs, why are they important and discuss the benefits they can bring to your and any company.
  • • Outline at least 2 possible obstacles/challenges you could have when implementing the integrated media plan (IMP). How would you overcome them to have a successful IMP?

Formalities:

  • • Wordcount: Max one page each question.
  • • Cover, Table of Contents, References and Appendix are excluded of the total wordcount.
  • • Font: Arial 12,5 pts.
  • • Text alignment: Justified.

San Francisco

San Francisco

“Describe the location of your business. Why did you choose this location? How will you be able to reach your target population in the chose location? How does your chosen location relate to your mission statement?”

I had upload one example PowerPoint of this assignment.

My part for the location is for the mission district in San Francisco.

Second ppt is the one I should work on, you can take a look.ProgramPresentation_WelcometoLOvETopLaY

persuasive campaign

Design a persuasive campaign aimed at promoting online education. In explaining your campaign, you must identify the following items:

  • The campaign’s central message or slogan
  • The target audience for the campaign
  • The medium used to promote the campaign
  • The intended persuasion outcome for the campaign

After providing the details of your campaign, you must explain why you believe this campaign will be effective using at least three of the persuasion theories that you learned in this course. You will need to cite at least four (4) outside sources besides the textbook. Material from those sources can be used to support details of your campaign or the persuasion theories that you reference in the paper. The paper must contain an introduction with thesis statement, at least five body paragraphs, and a conclusion. For a review of how to create these elements of an essay, visit the University of Arizona Global Campus Writing Center (Links to an external site.). The explanation of the campaign should be no more than 1000 words out of the total word count.

The Final Paper

Carefully review the Grading Rubric (Links to an external site.) for the criteria that will be used to evaluate your assignment.

Signature Assignment: Part B: Strategic Marketing Plan On Coca Cola

Internal Data

Evaluate internal sources of information available to you inside the organization and what information you will receive from each source. Identify 3-6 sources of internal data. Insert or remove rows as needed.

 

Source

What    it Measures

Data

Potential    Usage

 

Example: Sales data

Monthly sales by specific product

Average sales that month in US   dollars for each of 10 products. Data can be segmented by business and   consumer markets.

Can be used for trend analysis,   projections, and to measure effectiveness of promotions.

 

 

 

 

 

 

Secondary Data

Evaluate secondary data sources and the specific information you need from each source. Insert or remove rows as needed.

 

Source

What    it Measures

Data

Potential    Usage

 

Example: retail store analytics

Dollar value of sales by quarter by   major product categories

Total sales of major players

Market Share Analysis

Seasonal patterns

 

 

 

 

 

 

Primary Data

Evaluate primary data needs to create and evaluate the marketing plan. Insert or remove rows as needed.

 

Source

What it Measures

Data

Potential Usage

 

Example: Focus group

Product usage, motives, identify   group level satisfaction, decision process, etc.

Qualitative

Identify different reactions of   market segments to product. Identify marketing opportunities, product/service   flaws and opportunities

 

 

 

 

 

 

Customer Relationship Management

Establish customer touchpoints and develop appropriate CRM events for customer acquisition, retention, and profitability. Insert or remove rows as needed.

 

CRM    Touchpoint

Purpose    & CRM Objective

Data

Potential    Data Usage

 

Example: Customer profile   information on website

Starts the account for visitors:   name, geography, email address (Customer acquisition)

Presale: geographic location;   customer id, source of reference

Email address

Post sales: address, product   purchased, quantity, price.

Track new and returning customer   counts, total period purchases by customer ID, geographic sales data. Can be   used for loyalty rewards, retention, and targeted marketing.

MKT574v1_StategicMarketingPlanTemplate

Marketing Plan PowerPoint

Marketing Plan PowerPoint – Requirements and Rubric Create a PowerPoint presentation incorporating highlights of your marketing plan.

• Slide show should be 12-15 slides

• If appropriate, include pictures, graphs, and charts

• Incorporate a title slide to begin and a conclusion slide to end

• Each main point of the marketing plan should be on a separate slide

• Apply a creative background that ties into the theme of your company and product or service (slide transitions and timings are optional)

• Use a readable font size – avoid small fonts

• Use the 7 by 7 Rule of PowerPoint presentations – no more than seven bullet points per slide and each point averages around seven words. See YouTube video 7×7 Rule for PowerPoint

• Avoid overcrowding a slide or having a slide with large blank spaces. Fill the space of the slide neatly and completely

• The PowerPoint should engage the audience and effectively introduce your entrepreneurship and product and / or service Section Points Available Points Achieved Comments Title Slide 10 Body – Key concepts of the marketing plan (12-15 slides) 40 Conclusion Slide 20 7 by 7 Rule of PowerPoint presentations 10 Creative background; pictures, illustrations, and other images 20 Total 100