persuasive campaign

Design a persuasive campaign aimed at promoting online education. In explaining your campaign, you must identify the following items:

  • The campaign’s central message or slogan
  • The target audience for the campaign
  • The medium used to promote the campaign
  • The intended persuasion outcome for the campaign

After providing the details of your campaign, you must explain why you believe this campaign will be effective using at least three of the persuasion theories that you learned in this course. You will need to cite at least four (4) outside sources besides the textbook. Material from those sources can be used to support details of your campaign or the persuasion theories that you reference in the paper. The paper must contain an introduction with thesis statement, at least five body paragraphs, and a conclusion. For a review of how to create these elements of an essay, visit the University of Arizona Global Campus Writing Center (Links to an external site.). The explanation of the campaign should be no more than 1000 words out of the total word count.

The Final Paper

Carefully review the Grading Rubric (Links to an external site.) for the criteria that will be used to evaluate your assignment.

Signature Assignment: Part B: Strategic Marketing Plan On Coca Cola

Internal Data

Evaluate internal sources of information available to you inside the organization and what information you will receive from each source. Identify 3-6 sources of internal data. Insert or remove rows as needed.

 

Source

What    it Measures

Data

Potential    Usage

 

Example: Sales data

Monthly sales by specific product

Average sales that month in US   dollars for each of 10 products. Data can be segmented by business and   consumer markets.

Can be used for trend analysis,   projections, and to measure effectiveness of promotions.

 

 

 

 

 

 

Secondary Data

Evaluate secondary data sources and the specific information you need from each source. Insert or remove rows as needed.

 

Source

What    it Measures

Data

Potential    Usage

 

Example: retail store analytics

Dollar value of sales by quarter by   major product categories

Total sales of major players

Market Share Analysis

Seasonal patterns

 

 

 

 

 

 

Primary Data

Evaluate primary data needs to create and evaluate the marketing plan. Insert or remove rows as needed.

 

Source

What it Measures

Data

Potential Usage

 

Example: Focus group

Product usage, motives, identify   group level satisfaction, decision process, etc.

Qualitative

Identify different reactions of   market segments to product. Identify marketing opportunities, product/service   flaws and opportunities

 

 

 

 

 

 

Customer Relationship Management

Establish customer touchpoints and develop appropriate CRM events for customer acquisition, retention, and profitability. Insert or remove rows as needed.

 

CRM    Touchpoint

Purpose    & CRM Objective

Data

Potential    Data Usage

 

Example: Customer profile   information on website

Starts the account for visitors:   name, geography, email address (Customer acquisition)

Presale: geographic location;   customer id, source of reference

Email address

Post sales: address, product   purchased, quantity, price.

Track new and returning customer   counts, total period purchases by customer ID, geographic sales data. Can be   used for loyalty rewards, retention, and targeted marketing.

MKT574v1_StategicMarketingPlanTemplate

Marketing Plan PowerPoint

Marketing Plan PowerPoint – Requirements and Rubric Create a PowerPoint presentation incorporating highlights of your marketing plan.

• Slide show should be 12-15 slides

• If appropriate, include pictures, graphs, and charts

• Incorporate a title slide to begin and a conclusion slide to end

• Each main point of the marketing plan should be on a separate slide

• Apply a creative background that ties into the theme of your company and product or service (slide transitions and timings are optional)

• Use a readable font size – avoid small fonts

• Use the 7 by 7 Rule of PowerPoint presentations – no more than seven bullet points per slide and each point averages around seven words. See YouTube video 7×7 Rule for PowerPoint

• Avoid overcrowding a slide or having a slide with large blank spaces. Fill the space of the slide neatly and completely

• The PowerPoint should engage the audience and effectively introduce your entrepreneurship and product and / or service Section Points Available Points Achieved Comments Title Slide 10 Body – Key concepts of the marketing plan (12-15 slides) 40 Conclusion Slide 20 7 by 7 Rule of PowerPoint presentations 10 Creative background; pictures, illustrations, and other images 20 Total 100

case on Procter & Gamble’s SWOT analysis

Part-1   – Case Analysis

Read the attached case on Procter & Gamble’s SWOT analysis for the year 2020. Refer to the attached case as well as company websites, official online reviews, your MAKT591 course resources, and published journal articles, news, official reports, and books to answer the following questions: 

PROCTER & GAMBLE (P&G)

P&G’s impressive portfolio includes some of the strongest brand names in the world.

1) Would you say P&G has used the Waterfall, Sprinkler, or Born-Global market entry strategy? Explain by giving evidence from reviewed literature.

2) In what ways does P&G differ from other companies in the worldwide consumable products industry?

3) What growth opportunities has P&G been taking (Intensive Growth, Integrative Growth, Diversification Growth, or Downsizing and Divesting Older Businesses)? Explain why you think so by referring to the attached case as well as the latest literature.

4) According to the attached P&G 2020 SWOT analysis, Revenue Growth appears to be one of its main strengths. Investigate and discuss how, from a marketing management perspective, P&G pricing strategies may have contributed to such high revenue.

Part-2  – Essay Questions

Use your course resources and reviewed literature to answer the following questions:

1. Psychographic Segmentation uses psychology and demographics to better understand and motivate consumers. Select any business you know which uses this segmentation strategy and discuss how the company has succeeded in targeting its consumers using this segmentation approach.

2. Service provider’s task is to “manage the evidence,” to “tangible the intangible” through any number of marketing tools: place, people, equipment, communication materials, symbols, price. From your understanding of designing and managing services, select 2 of the mentioned tools to explain how STC telecom has used to brand itself in the region. Give evidence from reviewed literature.

3. Since we are in the holy month of Ramadhan, analyze Ferrero Rocher’s classical hazelnut/chocolate golden wrapped product and give 2 reasons why you believe the product has maintained its marketing position and consumer retention all these years.

4. During this course, you have worked with your team and produced a marketing plan for a selected business. Propose 2 post-purchase services for your course project business. Explain how these will help achieve customer retention.

How Do Customers Perceive Value?

How Do Customers Perceive Value?

Customer value is the perception of what a product or service is worth to a customer versus the possible alternatives. Worth means whether the customer feels s/he or he got benefits and services over what s/he paid. The customer is someone who buys or makes the decision to buy.

For this task you need to identify how each of the following consumers perceive value, based on their statements listed below.

For each consumer statement, identify how each of the following consumers perceives value. (For example, value = competitive price, or value = outstanding services, or value = social status, and so on.)

Table uploaded below

Questions

1. What does each person define value?

2. What are the factors that influence the value perception of customers?

3. Please pick three statements from the table above and discuss how can markets provide the value to that customer using the marketing mix, which includes product, price, promotion, and price.CaseStudy6tableonly

Marketing a Cricket Protein Brand

First, read the Marketing a Cricket Protein Brand that you purchased with your Harvard coursepack.

Then, answer these questions in a Word Document. Please double-space your text and use Times New Roman 12 point font. This should be 3-4 pages. If you cite the book, simply put (Lamb, Hair, & McDaniel, pg. XX) after the quote/paraphrase, and you don’t need a sources cited page. Please do include a sources cited page for any other sources you use.

1. Assess Exo’s brand equity (e.g. consumer awareness, quality, loyalty, and unique brand associations). Compare and contrast Exo’s brand equity with that of Aspire’s Aketta brand. Compare and contrast the brand equity before any mergers.

2. As Aspire’s CEO, how would you position the newly acquired Eco brand? Which consumer segments are most attractive? Consider the competition in formulating your response.

3.Based on Exo’s positioning, what is the appropriate marketing mix (e.g. product, price, promotion)?

integration of the Bible

integration of the Bible

Overview

This assignment seeks to integrate the course concepts and integrate them with Biblical concepts. More specifically, you will write an essay describing how the Bible is related to the topics covered in the course.

Instructions

Below are the specifics requirements for this assignment:

· The essay must be at least 1,000 words and include a clear integration of the Bible in relation to a course topic,

· You must use at least 2 scholarly sources to substantiate your position (you may use the textbook as 1 source).

Sources must be cited in current APA format. BUSI530_Faith_Integration_Instructions_F17111

EXECUTIVE SUMMARY

The sample is attached and the doc is below:

Overview (50-75 words)

Statement of your Company and the product/service.

What are you all about?  How did you get started or why were you formed?

Minimal information (1-2 sentences max) on each of the main points of your Section 1, Environmental Analysis.

The Problem (25-50 words)

What problem will your company solve, or what opportunity will it address?

The Solution (25-50 words)

Explain your product/service solution to the Problem/Opportunity named above.

Why is it a good solution?

Target Market (25-50 words)

Who are the customers you are targeting (the ones who have the problem you identified above and will appreciate the solution you identified above)?

Keys to Success (50-100 words)

Address:

What will be your Mode of Entry (MOE)(i.e. acquisition, joint venture, hiring an Export Marketing Company or Export Agent)?

How will you address “Promotion” – how will you reach your targeted group, including how will you initially promote your product/service?

How will you address “Place” – that is, how will your product/service be made available to your market (i.e. at Walmart or through Electronics Distributors or Automobile Dealers or Amazon or other online sources). This is your Channel Strategy.

Steps Forward (25-50 words)

What’s next for your business?

Opportunities for Investment/Partnership/Support (25-50 words)

Define what you want your reader to do. ProjectCheckpoint2

Social Media Plan for launching or developing a brand in Spain

This assessment is a written submission exam

Students are required to develop a Social Media Plan for launching or developing a brand in Spain

Feel free to work with one of the brands suggested or to work with a brand of your choice.

Brands suggested: Patagonia, Glovo, Adidas, Kerastase, Biomanan, Beyond meat, Gutbio, Smart, Heineken, Supradyn,

Include in your research the most relevant communication examples (video links, infographics, pictures, visuals) of the most relevant actions in the network platforms).

Develop the following points:

  • –  Define Social media goals, aligned with the marketing plan and the business goals
  • –  Competitive analyses
  • –  Audit your brand Social Media presence
  • –  Analyze the audience – Define your target persona
  • –  Social Media Campaign
    o Define your Social media key priorities – Define specific SMART goals and strategies
    o Social media mix – Network channel (platforms) selection to reach the Target Audience – define specific goals per network o Define metrics per action/network
    o Define relevant content (key messages aligned with your objective, strategy and mission).
    o Create an activity calendar
    o Budget
    The report should be in word document format and must be uploaded to a Turnitin folder created on the course Moodle platform.

Formalities:

o Word: Word count: 1500-2000 words.(include your research and your findings)
o Cover, Table of Contents, References and Appendix are excluded of the total word count. o Font: Arial, size 11
o Text alignment: Justified
o The in-text References and the Bibliography have to be in Harvard’s citation style.

Marketing in a Global Environment

In this assignment, you assume the role of Director of Marketing at a Fortune 500 company. The Chief Marketing Officer (CMO) has reviewed your Campaign Brief and shared it with the executive team. They have asked for a presentation with details of the proposed Marketing Campaign. This presentation will be developed as a PowerPoint slide deck in Assignment 2 and presented via Zoom in Assignment 3.

For Assignment 2, you will create a PowerPoint deck of 10 to 15 slides. To support you in this assignment, there is an Assignment 2 Template available in your Blackboard course. You should use this template as a guide in developing your slides, to ensure that all required content is included.

Bear in mind that your audience will be the CMO and members of the company’s executive team. As high- level decision makers, these are very busy people, so you know that you must present your ideas concisely, to respect their time, but also persuasively, to solicit their buy-in and approval for the campaign.

Leverage what you have learned in the first seven weeks of your JWI 518 – Marketing in a Global Environment course, including the textbook readings, Lecture Notes, articles, videos, and external resources. You will also build on the work you did in your Campaign Brief in Assignment 1.

In Week 5, for Part A, you will create Slides 1 to 6, with relevant References. Your professor will grade the slides and provide feedback. Your slides should be as complete as possible. If you still need additional data, note this in your slides, indicating what will be added and where you will locate the data.

Assignment 2, Part A is due by Sunday, midnight of Week 5. 

Only do slides 1-6.