Prepare a cash forecast

1. Prepare a cash forecast considering the following:

Direct sales paid 30 days

Sales to distributors 50% cash, 25% after 30 days, 25% after 60 days.

Local suppliers paid 60 days, import suppliers paid 30 days.

Personnel cost (Direct personnel cost + Indirect personnel cost +Sales department + Administration) and taxes, are paid at the end of the month.

Commissions from sales agent (5%) are paid after receiving full amount from the customers (Direct customers and distributors).

Starting cash January 1st is 5.000€

At the end of December, the company has a loan of 20.000€. The company pays interest every month, based on an annual interest of 6%, (0.5% per month), calculated in base of the loan balance of the previous month.

Their credit facility has a maximum amount of 300.000€

The company wants to hold a minimum cash balance of 20.000€

Prepare a cash planning.

The company issued Bonds 5 years ago, and they have to pay 500.000€ by June 30th.

Will they be able to pay in time?

What is the final cash balance by June 30th.?

(65 points)

2.

You are requested to find deviations between actual and budget for all income statement accounts.

Show deviations in % over budget.(5 points)

Show all Income statement lines as  percentage of Sales.(5 points)

Explain the deviation in sales, and split it between volume variance and price variance.(15 points)

Show income statement per unit for both Budget and actual. (5 points)

Give an explanation for the deviations of the company.(5 points).

Excel spreadsheet

The purpose of this assignment is to conduct internal and external research to determine previously attempted solutions and potential solutions that could be implemented to solve identified problem.

For this assignment, you will need to create an Excel spreadsheet that summarizes the data collection you have completed. The spreadsheet should indicate the date on which particular data were collected, the source of the data collected, the type of data (qualitative or quantitative), and a one or two sentence summary of the data findings. Name the Excel spreadsheet as follows: lastname.firstname.datacollection.xlsx

Please note that as part of the research process, taking the initiative to speak with management and then requesting and reviewing business metrics and operations reports will allow you to find the data you need for the project while also showing your employer that you can be proactive and use critical thinking to solve problems within the organization.

Part 1:

The first step in data collection is to conduct research. You are looking for specific, measurable data (statistics and numbers) related how the problem is affecting the organization. This information should be recorded in the form of a chart or graph that presents the data so key decision makers can see the “cost” of failing to address the problem. Use the Topic Materials for assistance with creating Excel graphs and charts that can be used to illustrate your findings.

Part 2:

Next, conduct additional research to learn what has already been done to address this problem within the organization. Ask questions and interview individuals who assisted with the implementation of previous solutions used to address the problem. Prior to meeting with individuals, develop a list of questions about previous solutions. Consider factors such as customer importance, efficiency, quality, employee satisfaction, and cost effectiveness. You will want to make sure you ask questions that allow you to gather measurable data and include information about how successful previous solution options were in addressing each of the problems. When you have completed your research, the findings should be summarized using at least one chart or graph that represents the data you have collected. Use the Topic Materials for assistance with creating Excel graphs and charts that can be used to illustrate your findings.

Part 3:

The last step in determining potential solutions is to conduct external research. Using Internet and industry resources, research ways that other companies have addressed this issue or one very similar to it. Look for specific information related to the customer response, efficiency, quality, employee satisfaction, and cost effectiveness of solutions others have implemented. Find at least five potential solutions you can consider for solving the problem you have identified. Your goal in conducting this research is to find practical examples and measurable data related to how other companies and related industries have resolved the same problem or one very similar to it. When you have completed your research, the findings should be summarized using at least one chart or graph that represents the data you have collected. Use the Topic Materials for assistance with creating Excel graphs and charts that can be used to illustrate your findings.

The data collection Excel spreadsheet and the three data summary charts/graphs you have created from the research you have conducted should be submitted to your instructor.

The three charts/graphs you create will be used again in your Business Proposal Presentation in Topic 7 and the Final Business Proposal you will submit in Topic 8.

General Requirements:

While APA style is not required for the body of this assignment, solid academic writing is expected, and documentation of sources should be presented using APA formatting guidelines, which can be found in the APA Style Guide, located in the Student Success Center.

Has Apple Lost Its Customers’ Trust?

Case Study 1

Has Apple Lost Its Customers’ Trust?

Author: Colin Shaw, Founder & CEO of Beyond Philosophy

I’m a great fan of Apple, and not just because I use their products. For years, Apple has distinguished itself as a company that knows how to build an emotional connection with its customers. Because of that connection, Apple claims legions of loyal fans.

But with its recent missteps in its handling of iPhone battery issues, one has to wonder: has Apple lost touch with its customer base?

In case you haven’t been following along, here’s what happened. A software update last year slowed the performance on some “older” iPhones. Users with iPhone 6 and 6s models (which, honestly, are not all that old!) reported long lag times in switching between apps and making phone calls. Apple said the slowdown was intended to preserve battery life and prevent unexpected shutdowns, but critics suspected that Apple was throttling phone performance in its older models to get people to upgrade to the new iPhone x (which carries a $1000 price tag).

In my view, the real problem was Apple’s lack of communication. Customers weren’t warned or given a choice about upgrading to the new software, and so they were caught off guard by the problems. Furthermore, Apple was slow to apologize or make amends. Under pressure, it eventually dropped the price of its battery replacement service from $79 to $29.

That’s where the communication went from bad to worse. Because it turns out that Apple didn’t actually have enough replacement batteries to accommodate everyone. Media reports describe customers making an appointment for a battery replacement at the Apple Store or an authorized Apple retailer, traveling there, and then being told that there were no batteries to be had! In some cases, they were told there wouldn’t be a battery for four months. Apple’s website doesn’t publish the phone numbers for its store, so it doesn’t even seem possible to call ahead and confirm there is a battery available.

This is absurd and unnecessary. It makes iPhone owners feel that Apple doesn’t care whether they have a functioning phone or not. It also says that Apple is perfectly willing to waste people’s time making appointments and traveling to a store that doesn’t have batteries in stock. Or as one customer said to the New York Times: “I feel like I’m waiting at the back of a club and the bouncer won’t let me in because I’m not fashionably enough dressed.”

If you’ve been a faithful Apple customer for years, this kind of thing hurts. It creates a negative impression that’s not easily forgotten, and these impressions are one of the ways that customers evaluate an organization. This is so important it was the topic of our recent podcast.

Creating a negative impression is very unlike Apple. One of Apple’s great strengths has been its ability to empathize with customers and anticipate their needs. Store employees – from the salespeople to the genius bar staff — are trained to read and respond to body language and forge an emotional connection with customers. This has made Apple a leader in customer experience, and a brand that others have sought to emulate.

Questions

1. What is the importance of emotional connections between brands and customers?

2. Do you agree with the author that Apple’s problem is lack of communication? Please explain.

3. Based on the “CX Maturity Model” in the article Customer Experience – An Emerging Frontier in Customer Service Excellence wrote by Batra in 2017, which level of customer experience maturity does Apple at?

4. If you were the marketing manager of Apple, how could you use marketing analytics to prevent the problems before it arises?

Students need to read the case study and complete all the question at the end.

For each question, the answer should be 150 to 200 words.

AMAZON

Ethical Issues in MarketingEthicalIssuesinMarketingAnApplicationforUnderstandingEthicalDecisionMaking

Select a company that you find interesting for purposes of this assignment. (AMAZON)

Read “Ethical Issues in Marketing: An Application for Understanding Ethical Decision Making” from the University Library.

Write a 350- to 575-word analysis and evaluation of your selected company’s effectiveness in the following areas:

  • Distinguish between social responsibility, ethical, and legal issues and their effect on the company’s marketing.
  • Relate the triple bottom line to the company’s sustainability.
  • Analyze consumer influence on ethical behavior and the company’s marketing.
  • Assess the value of communicating the company’s ethical behavior to the public.
  • Conclude how ethical issues influence legal issues in the company’s marketing.

Format your assignment according to APA guidelines.

Mini-case studies

Directions

Mini-case studies: The students are expected to  answer the questions associated with the case. These questions are  intended to elicit thoughtful reactions to contemporary marketing  strategy initiatives and challenges. The students are expected to  carefully read the assignment instructions, then thoroughly and  explicitly address each component of the corresponding case study  questions.

The responses should reflect higher level cognitive processing  (analysis, synthesis, and evaluation), which is essential for someone in  any industry, as marketing decisions affect all levels and stakeholders  within the organization and in the external marketplace/marketspace.

There is no minimum number of references that need to be utilized to  support the completion of this assignment; however, it is generally  understood that any good case study analysis will incorporate the  appropriate quality and quantity of scholarly sources to support any  suppositions and recommendations.

The submission will not exceed four (4) pages in length, excluding the title and references pages.

The document must adhere to the APA writing style.

Finally, the document should be prepared as a Microsoft Word document and uploaded to Submit Assignment.

Case Study: Prince Sports Inc. – Tennis Racquets for Every Segment

  1. Read the case on pages 260-262 in your text.
  2. Watch the video supplement to the case at link: kerin.tv/13e/v9-4 (Links to an external site.)Links to an external site. 
  3. Respond to the following case question. (Disregard the questions in the text.)

    Prince Sports is looking to increase sales of it tennis products  and gain market share in both the domestic and international markets.  Your marketing firm has been retained to assist the company in  developing a marketing plan to achieve its’ directional strategy. The  following should be taken into consideration prior to constructing the  plan: 21st century trends in the environmental forces  (social, economic, technological, competitive, and regulatory) that work  for and work against the success of Prince Sports in the tennis  industry; possible promotional activities the company can use to reach  recreational and junior players; actions Prince Sports can take to gain  broader distribution and sales in mass merchandisers and specialty  tennis shops; and criteria for selecting countries and actions Prince  can undertake to reach these foreign markets.

organizational problem

Part 1: The purpose of this assignment is to identify an organizational problem to solve within your current workplace or industry and construct a problem statement that can be used as the basis for an action research project.

For this assignment, the first step is to identify an organizational problem to solve within your current workplace or industry. This is an opportunity for you to apply your learning while addressing a real-world problem.

Part of completing an action research project is clearly identifying and stating the organizational problem that needs to be resolved through the use of a problem statement. The problem statement must clearly articulate the single goal of the action research project. Use what you have learned in the Topic Materials to construct a problem statement for your action research project. Read and complete the “Writing a Problem Statement” handout to construct your problem statement. Submit the completed handout to your instructor.

Your problem statement will eventually become part of your final business proposal that will be submitted in Topic 8.

APA style is not required, but solid academic writing is expected.

Part 2:

The purpose of this assignment is to use an affinity diagram to brainstorm and identify root causes of the organizational problem and potential solutions for addressing it.

Now that you have identified the basic problem you want to resolve within your organization, you will need to think about root causes for the problem. Read the Topic Materials and the “Brainstorming With an Affinity Diagram” handout to help you narrow and specify the cause(s) for the problem.

Complete the affinity diagram action steps outlined on the “Brainstorming With an Affinity Diagram” handout, including the “Five Whys Root Causes Analysis.” This can be done using online mind mapping resources like those found in the Topic Materials, by using post-it notes, or through the use of Excel or Word documents and tables. When constructing the affinity diagram, be sure to complete all six steps described on the handout. You will reference these root causes

APA style is not required, but solid academic writing is expected.PSC-495-RS-WritingaProblemStatement

Describe a problem

DQ due Friday for this: Describe a problem you are considering for your action research project, and discuss the following:

  1. Explain your motivation for addressing this problem in terms of why it is significant to the organization.
  2. Explain how addressing the problem could produce positive results for the business, its employees, and customers.
  3. Identify two ethical issues that could be connected to resolving the problem, and explain how you would address each issue as part of the problem-solving process.Part 1: The purpose of this assignment is to identify an organizational problem to solve within your current workplace or industry and construct a problem statement that can be used as the basis for an action research project.

International marketing strategy

International marketing strategy

Students will be required to identify a  start  (no more than  10  years of existence)  to consult in their international marketing strategy.  Students will be required to assess whether a  company has the potential to engage its business on a  global level  (or not)  and to provide recommendations about reaching those global objectives.  Students should also choose a country and a product/service that is not currently found in the targeted country and devise a  cultural analysis and marketing plan for the chosen country. Students will be required to focus their energy in three critical areas: analysis, synthesis, and evaluation.

managing director of EU Business School Clothes

Context: You have been hired as the new managing director of EU Business School Clothes. You will be responsible for all the advertising, media and branding strategy. You need some budget to promote the company to reach your goal, increase brand awareness/recognition. Considering this context, answer the following question:

  • • Why is branding important? Why do we need it?
  • • Explain the importance of promotion.
  • • Which actions could you do to promote your brand/product?
  • • Define loyalty programs, why are they important and discuss the benefits they can bring to your and any company.
  • • Outline at least 2 possible obstacles/challenges you could have when implementing the integrated media plan (IMP). How would you overcome them to have a successful IMP?

Formalities:

  • • Wordcount: Max one page each question.
  • • Cover, Table of Contents, References and Appendix are excluded of the total wordcount.
  • • Font: Arial 12,5 pts.
  • • Text alignment: Justified.

San Francisco

San Francisco

“Describe the location of your business. Why did you choose this location? How will you be able to reach your target population in the chose location? How does your chosen location relate to your mission statement?”

I had upload one example PowerPoint of this assignment.

My part for the location is for the mission district in San Francisco.

Second ppt is the one I should work on, you can take a look.ProgramPresentation_WelcometoLOvETopLaY