BSBMKG413 – Promote Products And Services

Assessment description

In the previous assessment tasks, you developed a marketing plan and conducted  a promotional plan. Did it work?

A key business skill is the critical analysis of activities to identify their  effectiveness. This is essential for any work activities, promotional or otherwise.

In this task, you will survey your target market and obtain their feedback on the  campaign you conducted.

You will create a report on the presentation. It will contain summaries and an  analysis of the collected feedback, planning processes and proposed  improvements.

Procedure

1. Design a survey instrument to evaluate the campaign conducted in  Assessment Task 2.

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Assessment Task 3 BSBMKG413 Promote products and services

2. Collect feedback using the survey instrument.

3. Analyse the feedback.

4. Prepare a final report.

Specifications

You must submit:

● a copy of the survey instrument

● a final report.

Your assessor will be looking for:

● a clear, concise survey

● a summary of the feedback collected from a range of sources, and provided  to others

● clear analysis of the responses

● evaluation of the impact and benefits of the promotion, in terms of how well  the promotional activities met the stated goal

● explanation of marketing objectives and how they support business  objectives

● assessment of the effectiveness of the planning processes

● recommendations that include specific changes for future promotional  activities.

The final report should be structured in the following manner:

Part One – Executive summary

Part Two – Analysis

● An analysis of the feedback, including a table, chart or graph (e.g. using  Excel).

● A review of the assumptions, strategies and processes, including  planning.

● Cost analysis comparison, e.g. actuals with estimates, and timelines  review.

Part Three – Conclusion

● Conclusions and recommendations based on the evidence included.

● Recommendations and proposals for improvements to future activities.

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