Arrington argues that subliminal advertising is a threat to consumers. Discuss
Arrington argues that subliminal advertising is a threat to consumers.
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Puffery means that advertisers do not try to exaggerate the qualities of the products that are offered for sale.
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John Kenneth Galbraith argues that advertising is an attempt to create desires, not to make available to the
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Puffery means that advertisers do not try to exaggerate the qualities of the products that are offered for sale.
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True
False
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John Kenneth Galbraith argues that advertising is an attempt to create desires, not to make available to the
consumer what he/she desires and demands. The producers make both the product and the desire for it.
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By associating a product and our often hidden needs and desires advertisers can push consumers into buying
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By associating a product and our often hidden needs and desires advertisers can push consumers into buying
the product for which they have little or no direct need or desire. This strategy is based on the techniques of
motivational research.
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False
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Freud’s theory of the interpretation of dreams has influenced the business of advertising.
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The more a product is advertised, the better buy it is for the consumer. This idea of indirect information,
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Freud’s theory of the interpretation of dreams has influenced the business of advertising.
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True
False
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The more a product is advertised, the better buy it is for the consumer. This idea of indirect information,
developed by Philip Nelson, suggests that the consumer can’t go wrong, if he buys the product advertised most,
even if his reason
for doing so is silly, for example, he believes an endorsement of the product by the celebrity.
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False
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Arrington argues that the case of the kleptomaniac shows that people may have a non-autonomous desire.
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Arrington argues that the case of the kleptomaniac shows that people may have a non-autonomous desire.
A non-autonomous desire is a desire which a person does not acknowledge to be his own. This leads Arrington
to
the
theory that the advertising firms make consumers vulnerable to manipulation.
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False
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In his discussion of information disclosure in sales Holley recommends the so-called mutual benefit rule when salespeople
offer their products to ordinary consumers.
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False
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When experts do business with one another Holley recommends the so-called fairness rule.
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False
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Holley’s example of a consumer who wants to buy a recliner is an illustration of how to apply the fairness
True
False
Question 8
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In his discussion of information disclosure in sales Holley recommends the so-called mutual benefit rule when salespeople
offer their products to ordinary consumers.
Select one:
True
False
Question 9
Not yet answered
Marked out of 1.00
Not flaggedFlag question
Question text
When experts do business with one another Holley recommends the so-called fairness rule.
Select one:
True
False
Question 10
Not yet answered
Marked out of 1.00
Not flaggedFlag question
Question text
Holley’s example of a consumer who wants to buy a recliner is an illustration of how to apply the fairness
rule.
Select one:
True
False
Holley argues that if an expert who offers a product to another expert realizes that the buyer mistakes the
Select one:
True
False
Holley argues that if an expert who offers a product to another expert realizes that the buyer mistakes the
product
for
another more expensive product, the seller should inform the buyer about this.
Select one:
another more expensive product, the seller should inform the buyer about this.
Select one:
Arrington argues that subliminal advertising is a threat to consumers.
Select one:
True
False
Question 2
Not yet answered
Marked out of 1.00
Not flaggedFlag question
Question text
Puffery means that advertisers do not try to exaggerate the qualities of the products that are offered for sale.
Select one:
True
False
Question 3
Not yet answered
Marked out of 1.00
Not flaggedFlag question
Question text
John Kenneth Galbraith argues that advertising is an attempt to create desires, not to make available to the
Select one:
True
False
Question 2
Not yet answered
Marked out of 1.00
Not flaggedFlag question
Question text
Puffery means that advertisers do not try to exaggerate the qualities of the products that are offered for sale.
Select one:
True
False
Question 3
Not yet answered
Marked out of 1.00
Not flaggedFlag question
Question text
John Kenneth Galbraith argues that advertising is an attempt to create desires, not to make available to the
consumer what he/she desires and demands. The producers make both the product and the desire for it.
Select one:
True
False
Question 4
Not yet answered
Marked out of 1.00
Not flaggedFlag question
Question text
By associating a product and our often hidden needs and desires advertisers can push consumers into buying
Select one:
True
False
Question 4
Not yet answered
Marked out of 1.00
Not flaggedFlag question
Question text
By associating a product and our often hidden needs and desires advertisers can push consumers into buying
the product for which they have little or no direct need or desire. This strategy is based on the techniques of
motivational research.
Select one:
True
False
Question 5
Not yet answered
Marked out of 1.00
Not flaggedFlag question
Question text
Freud’s theory of the interpretation of dreams has influenced the business of advertising.
Select one:
True
False
Question 6
Not yet answered
Marked out of 1.00
Not flaggedFlag question
Question text
The more a product is advertised, the better buy it is for the consumer. This idea of indirect information,
Select one:
True
False
Question 5
Not yet answered
Marked out of 1.00
Not flaggedFlag question
Question text
Freud’s theory of the interpretation of dreams has influenced the business of advertising.
Select one:
True
False
Question 6
Not yet answered
Marked out of 1.00
Not flaggedFlag question
Question text
The more a product is advertised, the better buy it is for the consumer. This idea of indirect information,
developed by Philip Nelson, suggests that the consumer can’t go wrong, if he buys the product advertised most,
even if his reason
for doing so is silly, for example, he believes an endorsement of the product by the celebrity.
Select one:
True
False
Question 7
Not yet answered
Marked out of 1.00
Not flaggedFlag question
Question text
Arrington argues that the case of the kleptomaniac shows that people may have a non-autonomous desire.
Select one:
True
False
Question 7
Not yet answered
Marked out of 1.00
Not flaggedFlag question
Question text
Arrington argues that the case of the kleptomaniac shows that people may have a non-autonomous desire.
A non-autonomous desire is a desire which a person does not acknowledge to be his own. This leads Arrington
to
the
theory that the advertising firms make consumers vulnerable to manipulation.
Select one:
True
False
Question 8
Not yet answered
Marked out of 1.00
Not flaggedFlag question
Question text
In his discussion of information disclosure in sales Holley recommends the so-called mutual benefit rule when salespeople
offer their products to ordinary consumers.
Select one:
True
False
Question 9
Not yet answered
Marked out of 1.00
Not flaggedFlag question
Question text
When experts do business with one another Holley recommends the so-called fairness rule.
Select one:
True
False
Question 10
Not yet answered
Marked out of 1.00
Not flaggedFlag question
Question text
Holley’s example of a consumer who wants to buy a recliner is an illustration of how to apply the fairness
True
False
Question 8
Not yet answered
Marked out of 1.00
Not flaggedFlag question
Question text
In his discussion of information disclosure in sales Holley recommends the so-called mutual benefit rule when salespeople
offer their products to ordinary consumers.
Select one:
True
False
Question 9
Not yet answered
Marked out of 1.00
Not flaggedFlag question
Question text
When experts do business with one another Holley recommends the so-called fairness rule.
Select one:
True
False
Question 10
Not yet answered
Marked out of 1.00
Not flaggedFlag question
Question text
Holley’s example of a consumer who wants to buy a recliner is an illustration of how to apply the fairness
rule.
Select one:
True
False
Holley argues that if an expert who offers a product to another expert realizes that the buyer mistakes the
Select one:
True
False
Holley argues that if an expert who offers a product to another expert realizes that the buyer mistakes the
product
for
another more expensive product, the seller should inform the buyer about this.
Select one:
another more expensive product, the seller should inform the buyer about this.
Select one:
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