“An Introduction to Theodore Levitt’s Marketing Myopia

responding to this question:

https://www.youtube.com/watch?v=W1lmpGSFV2w

Theodore Levitt left a stamp on marketing strategy when he coined term “marketing myopia” in his article published by Harvard Business Review in 1960. More than half of a century later, the important message still resonates in today’s marketplace. Give at least one specific example of a company that fell into a myopic trap. Explain why and how this happened and elaborate on what marketing activities the company should have implemented and controlled.

REQURIEMENTS:
-250 words !!

-2 external sources !!

-APA format !!

– Turnitin attachment

Turnitin Requirements:

• For each post, your similarity score must meet a threshold of no more than 20%.
• A post with greater than 20% similarity must be revised and resubmitted to Turnitin until the 20% threshold is achieved.
• For resubmissions, it may take up to 24 hours for a new similarity score.
• It is the student’s responsibility to allow enough time for resubmission of their assignment to Turnitin if their initial report did not meet the 20% threshold.
• A post with more than 20% threshold will receive a zero.responding to this question:

  https://www.youtube.com/watch?v=W1lmpGSFV2w

  Theodore Levitt left a stamp on marketing strategy when he coined term “marketing myopia” in his article published by Harvard Business Review in 1960. More than half of a century later, the important message still resonates in today’s marketplace. Give at least one specific example of a company that fell into a myopic trap. Explain why and how this happened and elaborate on what marketing activities the company should have implemented and controlled.

  REQURIEMENTS:
  -250 words !!

  -2 external sources !!

  -APA format !!

  – Turnitin attachment

  Turnitin Requirements:

  • For each post, your similarity score must meet a threshold of no more than 20%.
  • A post with greater than 20% similarity must be revised and resubmitted to Turnitin until the 20% threshold is achieved.
  • For resubmissions, it may take up to 24 hours for a new similarity score.
  • It is the student’s responsibility to allow enough time for resubmission of their assignment to Turnitin if their initial report did not meet the 20% threshold.
  • A post with more than 20% threshold will receive a zero.