A sustainability champion going global with China

Cite as:

DeMicco, F., Parsa, H., Gao, J. & Narapareddy, V., (2018). Chipotle Mexican grill: A sustainability champion going global with China. In SAGE Business Cases. 2020. 10.4135/9781529717617

The due date is the last day of this class and is listed in the Course Calendar and in the Assignment. No work will be accepted after the last day of the class.

Approach this Final Project Case Study as follows:

• Read the case for the first time early in the semester.
• Check out the student aid “How to Prepare a Case Study” in the Marketing Toolbox.  Download the worksheets to help you with your analysis.
• Post any questions you may have in Ask the Professor.
• Read the case over a second time, minimally, prior to beginning your writing.
• Conduct external research on the issues for relevance to support your opinions. Seek out counterarguments to ensure your opinions are well-grounded or to modify your opinions.
• Do not focus on the history of the company. Focus on the global marketing challenge and how to solve it.

Produce the Final Project case study as follows:

• Create it in MS PowerPoint software.
• Save it as a PPT or PPTX extension.
• Adhere to the APA academic style. This is used in business.
• Employ the use of at least four (4) recent external sources and case authors to defend arguments or provide counterarguments.
• Generate at least the minimum number of slides as suggested below, but feel free to use as many slides as you feel appropriate to communicate your case study content.
• Demonstrate professionally prepared slide presentation work, free of typos and grammatical errors. (See Microsoft PowerPoint Tips in the Marketing Toolbox, or other source for effectively communicating in the MS Power Point format).
• Post it in your Assignments folder no later than 11:59 p.m. of the due date.  Presentations will be graded in order of receipt.

Suggested Microsoft PowerPoint Presentation Outline

Prepare your slide deck following this suggested outlined