Demonstrate the ability to analyze emerging global marketplace for potential growth and opportunity.

Assignment Objectives

Appraise cultural issues to avoid pitfalls and manage international
projects successfully

Compose, prepare and recommend strategies to achieve and sustain a
competitive market profile.

Demonstrate the ability to analyze emerging global marketplace for
potential growth and opportunity.

Formulate and implement business-level corporate and global strategies.

Assignment details.

Key Assignment

Your work on your strategic global marketing plan is complete. You now
have a plan that will implement, manage, and support a global
strategy, but it is far from organized. You e-mail Deborah to inform
her that you are almost ready and that the initial planning is
complete. A little while later, the phone rings and you see Deborah’s
name on the caller ID.

“Hi, Deborah. What’s up?” you ask.

“I’d like you to present to the advisory board next week,” Deborah
says. “They are very curious about your findings and would like to
know if globalization is a good opportunity for the company. The board
wants to finalize their strategic plan, and this may be a key part of
it.”

After you hang up, you begin thinking through the different items that
you will need to cover.

As you finalize the marketing plan, complete the following:

Is globalization a good move for the company?
What is your rationale behind this decision? Synthesize analysis
conducted in previous units, including strategic considerations,
cultural considerations, competitive analysis and balanced scorecard.
What geographic location should be a target for global expansion?
What background information can you provide to support this decision?
How will this decision support the overall goal of growth and expansion?
How would you refute someone with the opposing perspective?

Please submit your assignment.

For assistance with your assignment, please use your text, Web
resources, and all course materials.