Industry Evolution And Change

 

Critical Thinking: The Nature of Change (105 points)

In this module, we learned that everything is in a state of constant  change. This is a challenge of strategic management, as the industry  environment is driven by technology, consumer needs, politics, economic  conditions, and many other influences. Consider these influences as you  analyze the following cases.

Eastman Kodak’s (Kodak) Quest for a Digital Future (R. M. Grant, Contemporary Strategy Analysis: Text and Cases, 10th ed., Wiley, 2019)

To support the case analysis read Chapter 8 and the assigned reading. In addition, view the following video:

Company Man. (2018, June 13). The decline of Kodak…What happened? [Video file]. Retrieved from https://youtu.be/eVrmFgvEnAA

Remember that a case study is a puzzle to be solved, so before  reading and answering the specific case questions, develop your proposed  solution by following these five steps:

1. Read the case study to identify the key issues and underlying  issues. These issues are the principles and concepts of the course area  which apply to the situation described in the case study.
2. Record the facts from the case study which are relevant to the  principles and concepts of the course area issues. The case may have  extraneous information not relevant to the current course area. Your  ability to differentiate between relevant and irrelevant information is  an important aspect of case analysis, as it will inform the focus of  your answers.
3. Describe in some detail the actions that would address or correct the situation.
4. Consider how you would support your solution with examples from  experience or current real-life examples or cases from textbooks.
5. Complete this initial analysis and then read the discussion  questions. Typically, you will already have the answers to the questions  but with a broader consideration. At this point, you can add the  details and/or analytical tools required to solve the case.

Case Study Questions:

1. What were the challenges of technological change for Kodak given “disruptive” digital technologies?
2. What were Kodak’s competencies? Was the idea to ‘brand’ the company an imaging company versus a chemical company a mistake?
3. Evaluate Kodak’s approaches to managing strategic change including  organizational ambidexterity, scenarios, crisis management, capability  development, dynamic capabilities, and knowledge management.
4. Was Kodak’s failure inevitable? What could Kodak have done differently?

Directions:–

– Write an essay that includes an introduction paragraph, the essay’s   body, and a conclusion paragraph to address the assignment’s   guide questions.

– Do not address the questions using a  question-and-answer format.

–  Charts/diagrams should be labeled and can be added within the body of your paper.

– APA style should be used

– Font will be: Times roman 12, and double space should be between  lines   -At least 3-4 scholarly, peer-reviewed journal articles will be  used as references (including the below two).
Recommended Reference:

•  Cuc, J. E., & Miina, A. (2018). Classifying the business model from a strategic and innovation perspective. Journal of Business Models, 6(2), 15–18.