What unintended effect did Bernays and Fleischman’s classic “Torches of Freedom” campaign of 1929 have?

What unintended effect did Bernays and Fleischman’s classic “Torches of Freedom” campaign of 1929 have?

 

a. made the tobacco companies     millions of dollars

 

b. set the stage for a surge in     smoking by women

 

c. helped to advance feminism in     America

 

d. changed the way advertising     and PR was done

Howard was very surprised and impressed that his PR firm’s big announcement went so “viral” so quickly. Literally millions of people had seen the news through various social media sites and portals. This was the true essence of which of the following?

 

a. a webcast

 

b. the snowball effect

 

c. live streaming

 

d. on demand

One of the main ethical dilemmas facing public relations practitioners is the tension between _________.

 

a. serving the public versus     serving a certain corporation or organization

 

b. working for a company versus     working for the members or workers of a company

 

c. working in the private versus     the public sector

 

d. presenting research in an     unbiased fashion versus creating persuasive products

Which of the following is TRUE of advertising and direct marketing?

 

a. The PR function sometimes     utilizes one, but never both together.

 

b. They are integral to the PR     function.

 

c. They are completely separate     from the PR function.

 

d. They are not central to the     PR function, per se.

According to the definition established by early theorists, which of these would be a clear example of propaganda?

 

a. A radio program designed to     answer questions people might have about how the Affordable Care Act is     progressing.

 

b. A television program launched     by the United States to show farmers in Mexico how to properly harvest     their crops.

 

c. A radio program launched by     the United States to convince citizens of the Soviet Union to give up on     communism.