INTERNATIONAL MARKETING AND EXPORT MANAGEMENT CASE STUDY

Place yourself into the position of an Export Manager within a company. Prepare an Export Plan for a product brand being exported from the U.S. to another country. You may use any Country and Product. Use the information from chapters within the book to help you prepare an export plan. Each chapter in the book should provide insight into the issues one must consider as an exporter. Do not exclude (1) What channels of distribution you will use once in the country of choice; (2) How you will be paid; whether you will be just exporting or export marketing within the country and (3) Are you making any money? Supply a profit and loss and income statement on your export plan.  Place yourself into the position of an Export Manager within a company. Prepare an Export Plan for a product brand being exported from the U.S. to another country. You may use any Country and Product. Use the information from chapters within the book to help you prepare an export plan. Each chapter in the book should provide insight into the issues one must consider as an exporter. Do not exclude (1) What channels of distribution you will use once in the country of choice; (2) How you will be paid; whether you will be just exporting or export marketing within the country and (3) Are you making any money? Supply a profit and loss and income statement on your export plan.