ASAP Case Study

Read Attached case study. Answer questions, about a paragraph each question

 

 

1. Describe how MinuteClinic puts the following promotion

 

 

 

strategies to work for them: stressing tangible

 

 

 

cues, using personal information sources, creating a

 

 

 

strong organizational image, and engaging in postpurchase

 

 

 

communication. What else could they try?

 

 

 

2. Are MinuteClinic’s services customized or standardized

 

 

 

for patients? Do they incorporate any elements of

 

 

 

mass customization?

 

 

 

3. In what way did MinuteClinic demonstrate reliability

 

 

 

and responsiveness during the flu outbreak

 

 

 

in Minnesota? How did it impress customers with

 

 

 

tangible physical evidence that the clinics cared about

 

 

 

them?

 

 

 

4. How important has MinuteClinic’s place (distribution)

 

 

 

strategy been to the company’s success? Which elements

 

 

 

does MinuteClinic focus on with its marketing

 

 

 

mix? Why?

Read Attached case study. Answer questions, about a paragraph each question

 

 

1. Describe how MinuteClinic puts the following promotion

 

 

 

strategies to work for them: stressing tangible

 

 

 

cues, using personal information sources, creating a

 

 

 

strong organizational image, and engaging in postpurchase

 

 

 

communication. What else could they try?

 

 

 

2. Are MinuteClinic’s services customized or standardized

 

 

 

for patients? Do they incorporate any elements of

 

 

 

mass customization?

 

 

 

3. In what way did MinuteClinic demonstrate reliability

 

 

 

and responsiveness during the flu outbreak

 

 

 

in Minnesota? How did it impress customers with

 

 

 

tangible physical evidence that the clinics cared about

 

 

 

them?

 

 

 

4. How important has MinuteClinic’s place (distribution)

 

 

 

strategy been to the company’s success? Which elements

 

 

 

does MinuteClinic focus on with its marketing

 

 

 

mix? Why?