Develop a marketing plan.

Course Objective

Samsung : New Product Development (NPD) idea.

This assessment addresses the following course objective(s):

• Assess internal and external communication needs as they relate to the marketing function.
• Assess challenges for a domestic company marketing globally.
• Develop a marketing plan.

Instructions

The final project for this course will be developing a marketing plan for a New Product Development (NPD) idea. Throughout this course, you will be learning about the various parts that comprise a marketing plan. The first assignment for the final project will be a proposal describing your New Product Development (NPD) idea.

Proposal

The proposal must include a 1-2 pages describing the New Product Development (NPD) idea.

The proposal document must illustrate the two following ideas:

• Consumer problem to be solved/gains to be provided
• Nature of the proposed solution

The document must elaborate on the feasibility of the proposed solution, as well as a brief summary of available alternatives.

Final Project

The final project for this course will be developing a marketing plan for a New Product Development (NPD) idea. Throughout this course, you will be learning about the various parts that comprise a marketing plan.  Your final deliverable for this class will be a strategic marketing analysis and plan.

The final plan should illustrate the following points:

1. Consumer problem to be solved/gains to be provided
   • Nature of the proposed solution
2. Positioning statement
   • Details on a target market and market segmentation
3. Market analysis
   • SWOT analysis
   • Details on competing products or services
   • Discussions on differentiation from competition
   • discussion on market trends based on research
4. New product development process summary
   • Details on the process used to develop this hypothetical product
   • Discussion on how concept/product could be tested
5. Marketing strategy
   • Provide an overview of the planned marketing and advertising strategy
   • Provide more specific details and discussions on one of the following:
     • Integrated marketing communication plan
     • Logistics and distribution to include reverse logisticsCourse Objective

       Samsung : New Product Development (NPD) idea.

       This assessment addresses the following course objective(s):

       • Assess internal and external communication needs as they relate to the marketing function.
       • Assess challenges for a domestic company marketing globally.
       • Develop a marketing plan.

       Instructions

       The final project for this course will be developing a marketing plan for a New Product Development (NPD) idea. Throughout this course, you will be learning about the various parts that comprise a marketing plan. The first assignment for the final project will be a proposal describing your New Product Development (NPD) idea.

       Proposal

       The proposal must include a 1-2 pages describing the New Product Development (NPD) idea.

       The proposal document must illustrate the two following ideas:

       • Consumer problem to be solved/gains to be provided
       • Nature of the proposed solution

       The document must elaborate on the feasibility of the proposed solution, as well as a brief summary of available alternatives.

       Final Project

       The final project for this course will be developing a marketing plan for a New Product Development (NPD) idea. Throughout this course, you will be learning about the various parts that comprise a marketing plan.  Your final deliverable for this class will be a strategic marketing analysis and plan.

       The final plan should illustrate the following points:

       1. Consumer problem to be solved/gains to be provided
          • Nature of the proposed solution
       2. Positioning statement
          • Details on a target market and market segmentation
       3. Market analysis
          • SWOT analysis
          • Details on competing products or services
          • Discussions on differentiation from competition
          • discussion on market trends based on research
       4. New product development process summary
          • Details on the process used to develop this hypothetical product
          • Discussion on how concept/product could be tested
       5. Marketing strategy
          • Provide an overview of the planned marketing and advertising strategy
          • Provide more specific details and discussions on one of the following:
            • Integrated marketing communication plan
            • Logistics and distribution to include reverse logistics