Comprehensive Analysis Of A Fortune

Executive portion: An Executive Summary is a one-page document that outlines the purpose, process, findings, discussion, and findings of a report submitted to management. CEOs often read and assess an Executive Summary before deciding to read the entire report, so this must be high quality narrative that demonstrates the significance of the work undertaken, the objectivity of research and analysis underpinning the report, and the credibility of the resulting conclusions.

For this Individual Project you will analyze publicly available information about a Fortune 500 Company and develop an assessment of the corporate strategy and its ability to increase competitive advantage.

Your analysis should include an in-depth review of the Company’s most recent SEC Form-10k Annual Report and Form DEF-14A Proxy Statement. These SEC filings can be found at the SEC Edgar Database located at the URL http://www.sec.gov/edgar/searchedgar/companysearch.html . Pay particular attention to the Management Discussion and Analysis (MD&A) sections of the SEC Form 10-K and the DEF-14A Proxy statement.  Direct competitors are identified in the “Comparator Group” section of the DEF-14A Proxy Statement. ) These SEC filings also contain information relative to external and industry analysis that will be helpful in your assessment of the Company’s strategy and competitive position.

A thorough analysis requires evaluation of various external stakeholders:

• Competitors
• Industry
• Vendors
• Customers
• Governmental entities
• Communities

Internal stakeholders that should be considered in the analysis include:

• Shareholders
• Board of Directors
• Management
• Employees

A comprehensive SWOT analysis should be performed relative to the Company’s ability to improve its competitive advantage.