Evaluate PR strategies

Write a 8-10 minutes speech about Robbins v. Lower Merion School District, School-Issued Laptop “Spy cam” Invades Privacy Rights.

Only focus on:

1. What school did wrong when handling this case.

2. How can they improve their PR strategies when handling this case.

3. What should we do as PR professionals when handling this case.

IMPORTANT: The speech does not have to include long background of the crisis, focus more on these three topics!

I attached the case analysis file that you can read to finish the speech, you can do online research to get more information about the case.

  • attachment

    SchoolPrivacyCase.docx

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