The stage in the new product process that occurs first and has a pass ratio of 1:4 is what stage

1. The stage in the new product process that occurs first and has a pass ratio of 1:4 is the ________ stage.

test marketing

idea screening

product development

product soft launch

2.  If Ming was interested in capturing distribution metrics for her retail organization, which of the following might she consider?

Customer complaints

Effective reach

Share of shelf

Trial rate

3. Creative strategies refer to the ________.

amount of creative content in a communications message

degree of innovation involved in the marketing of a product

way marketers translate their messages into a specific communication

novelty of a marketing communication

4. Top Gear is an award-winning British television series about motor vehicles, mainly cars. The show is presented by hosts who test drive new cars and provide reviews on the cars’ performance, prices, and other factors. Which of the following personal communications channels is Top Gear closest to in description?

Formal channel

Sponsored channel

Social channel

Expert channel

5. Mark feels that Shell delivers on its promises to supply the best gasoline possible to the public. His experiences with Shell have always been good, resulting in positive brand contact. Mark is most likely experiencing brand ________.

parity

alliance

bonding

essence

6. Robert is the owner of an automobile manufacturing company. He calls for a board meeting and tells his directors that he wants to build a car that lets drivers experience power and exhilaration. He tells them that the car must allow users to soar from 0 to 60 mph in about 4 seconds. He also says the price of the car must be affordable enough for anybody making a good salary. In accordance with the given scenario, Robert is trying to segment the market on the basis of ________.

family size

occupation

nationality

benefits

7.  ROC Engineering, a Chinese shipbuilding company, agrees to build a fleet of submarines for the Sri Lankan navy, for which it will be paid in Sri Lankan currency. As per the agreement, ROC must also spend a substantial amount of the money it generates through this deal within the country. In accordance with the contract, ROC buys Sri Lankan tea at a reduced rate. This is an example of which of the following forms of countertrade?

barter

descending bid

offset