Identify And Explain The Variables Used To Define The Consumer Segments In The Case.

Instructions

Case Study

Read the above case study and prepare the necessary documents as explained below.

Use the following website as a starting point for research on this project:

The World Factbook

In addition, you may likely need to do some additional research to help complete this project.

Please choose from one of the following countries to expand into:  India

Rocky Mountain Chocolate Factory International (RMCF) has hired your consulting firm to outline an organizational plan and design which clearly details the reporting structure from the perspective of the franchisee to corporate within the country/region of your choice. Prepare a report to the Vice President of Human Resources with your organizational plan and design for the entrance of RMCF into the country/region that you have chosen. Read the above case study and any additional research needed to create your analysis. In your analysis, be sure to include the following:

1. Introduction to your findings.
2. Analyze which international organizational design, product, area, functional or customer meets the specific goals and fits into the strategic plan of the company.
3. Identify the various techniques for control within the organization and determine how these techniques tie to the company’s strategy for expansion of their franchises.
4. Based on your analysis, detail the organizational design with how the control function ties into the company’s strategy, and prepare a report to the Vice President of Human Resources of RMCF.
5. Conclusion of your findings.