Discuss Marketing Pricing

Introduction

This is a “thinking” exercise where it’s important for you to demonstrate your critical thinking skills.  Read about the pricing strategies in both your textbook and in this module’s content.  Demonstrate your understanding by identify and sharing examples.  Do not use the same examples already shared in our textbook reading and this module. Identify new examples.

There are many different pricing strategies that we read about in our textbook and in this module.  I’m sure you recognized some of them as you read about them. For this assignment your job is to find examples and images representing your assigned pricing strategies below.  You’ll share the images, definitions for our assigned reading, and describe why they match the criteria for those strategies.

Instructions

• Below are three pricing strategies assigned to you by the first letter of your last name.  Your assignment is to complete only the three strategies assigned to you.
• Re-read the module examples and the definitions.
• Re-read the examples in your textbook under 11.9 in the Introduction to Business and the definitions, to refresh your memory for your strategies.
• Complete both Part 1 and Part 2 below, addressing each of the prompts.
• Create a homework paper.  For each of your three strategies, include an image, the definition from our reading, and address both of the prompts.
• Re-read your draft work to improve the writing. Spell check your work.  Attach and submit your paper following the instructions for this course.

Prompts

For each of the three pricing strategies assigned by your last name, complete both Part 1 and Part 2 below:

Part 1 – identify three current examples/images.  One for each of the three assigned pricing strategies below. 

Find three different current examples/images of pricing, being used right now, representing each of your three assigned pricing strategies

What’s a current, original image example?  One being used right now, not one from an image repository.

• Options:
  • share either one (1) image (.png or .jpg) each, representing each pricing strategy (earn a couple bonus points for this extra effort)
  • or provide very detailed descriptions for each strategy
• If you share images, you are welcome to capture them as screenshots with your computer, or take pictures with a camera or smart phone.  An image file that is either a .png or .jpg can be embedded in your homework paper.
• Use original images that you have captured or describe in detail what you have personally seen being used right now. 
  • Do not use the examples provided in the textbook or in our online content.
  • Do not simply keyword search the internet for examples and images.   Keyword searching does not demonstrate your understanding or critical thinking skills.
  • Do not use an image repository like Google, Google Images, Flickr or others.    Instead, identify examples being used today, in real life, by taking your own images, or finding them through social media, advertisements or other resources being used right now.  T