Discuss on Marketing Quiz

Question 1 of 40
2.5 Points
Which of the following is true about a simple random sampling?A. The researcher uses his or her judgment to select people who appear to best fit the requirements of the sample.B. Convenience is the key determinant of who participates.C. Each member of the population has an equal chance of being included in the sample.D. Every member of the population is included in the sample.
Question 2 of 40
2.5 Points
Which of the following was NOT among the top 10 in Business Week’s Annual Rating of the Best Global Brands for 2009?A. GapB. Coca-ColaC. MicrosoftD. IBM
Question 3 of 40
2.5 Points
Which of the following identifies a major concern regarding Internet marketing research?A. The speed at which surveys can be administeredB. Cost-effectivenessC. The ability to translate results to the general populationD. The difficulty of tabulating responses
Question 4 of 40
2.5 Points
AMF Research Group must guard against problems during the phase of conducting marketing research for its clients. Which of the following is NOT a problem that should be anticipated for data collected through interviews during this phase?A. Interviewers who incorrectly record responsesB. Respondents who give deceitful answersC. Interviewers who do not consistently execute the surveyD. Analysts who interpret and report the findings
Question 5 of 40
2.5 Points
Of the types of brand loyalty, which one leads to a higher relative price?A. AttitudinalB. BehavioralC. PurchaseD. Category
Question 6 of 40
2.5 Points
__________ is information collected on a regular basis using standardized procedures and sold to multiple customers from a related industry.A. Pure researchB. Syndicated researchC. Primary dataD. Experimental data
Question 7 of 40
2.5 Points
Which of the following statements about brand equity is NOT true?A. Strong brand equity means a brand has customer loyalty.B. Brand equity refers to the brand’s value to an organization.C. The highest level of brand equity involves establishing product benefits.D. Brand equity gives a firm the power to capture and hold onto a larger
Question 8 of 40
2.5 Points
Managers often start with __________ research and later follow with __________ research.A. exploratory; explanatoryB. explanatory; exploratoryC. descriptive; exploratoryD. explanatory; descriptive
Question 9 of 40
2.5 Points
Qualitative research is best suited for gathering __________ information.A. exploratoryB. causalC. quantitativeD. explanatory
Question 10 of 40
2.5 Points
For a fee, some companies __________ names or symbols previously created by other manufacturers, characters from popular movies and books, or works of art–any of which can provide brand equity.A. serviceB. licenseC. extendD. brand
Question 11 of 40
2.5 Points
Which of the following is NOT an aspect of Internet research panel management?A. Developing and administering an incentive programB. Creating representative data for the general populationC. Periodic reprofiling of membersD. Cleaning and refreshing the panel
Question 12 of 40
2.5 Points
A company that does not want to add to the product lines in its portfolio would be most likely to select which of the following options?A. MultibrandingB. BundlingC. Brand extensionD. Brand stretching
Question 13 of 40
2.5 Points
The middle level of brand positioning is:A. beliefs.B. values.C. product attributes.D. benefits.
Question 14 of 40
2.5 Points
Brand __________ is the set of associations that consumers hold in memory regarding a brand’s features, benefits, users, and perceived quality as a result of prior brand marketing activities.A. equityB. attitudeC. valuationD. knowledge
Question 15 of 40
2.5 Points
A(n) __________ often contains modeling capability to create different marketing and financial models.A. marketing research reportB. sampling procedureC. interactive research systemD. marketing decision support system
Question 16 of 40
2.5 Points
A(n) __________ scale is a measurement in which numbers are assigned to characteristics of objects to reflect the order of the objects.A. nominalB. graduatedC. ordinalD. interval
Question 17 of 40
2.5 Points
Which of the following is NOT a desirable quality for a brand name?A. It should suggest something about the product or service.B. It should be memorable and distinctive.C. The brand should almost always be a long word to get attention.D. The name should export smoothly to foreign
Question 18 of 40
2.5 Points
Which of the following research methods is generally the LEAST flexible?A. MailB. TelephoneC. Online surveysD. Online panels
Question 19 of 40
2.5 Points