Situation Analysis (Marketing Assignment)

Due Week 10 and worth 250 points

A company self-examination. What are we known for? Who do we want to become?
In this assignment, you will create an ORIGINAL Situation Analysis for one (1) of the following companies / brands: Mini Cooper, Samsung, Dairy Queen, or Axe.

Each of these three (4) companies (Mini Cooper, Samsung, Dairy Queen, or Axe) has been through numerous changes in recent years. For this assignment, select only one (1) company / brand. Use the information listed, as well as your own knowledge and research, to complete the situation analysis template for the company located in the Blackboard online course. Additional research should include the use of the company’s Website, the course textbook, and other online sources.

Click here to download the required template.

Submit the completed template via the Assignment 2 submission link.

*Remember to only select one (1) brand from the options below (click on Option A, Option B, or Option C to view each available brand).

• Option A
• Option B
• Option C
• Option D

 

Mini Cooper

Clever solutions with iconic design encourage a life full of meaningful experiences. MINI unlocks the city, catering to your individual needs. 

MINI is straightforward, sincere and authentic. MINI blends creativity with cleverness, offering an open platform for people, design and a vibrant urban life. MINI’s spirited attitude to life inspires people.

 

Samsung

“Inspire the World, Create the Future”.

The Vision 2020 is at the core of our commitment to create a better world full of richer digital experiences, through innovative technology and products. The goal of the vision is to become a beloved brand, an innovative company, and an admired company. For this, we dedicate our efforts to creativity and innovation, shared value with our partners, and our great people. We have delivered world best products and services through passion for innovation and optimal operation. We look forward to exploring new business areas such as healthcare and automotive electronics and continue our journey through history of innovation.

Samsung Electronics will welcome new challenges and opportunities with joy.