Which of the following major American social classes comprises the social elite who live on inherited wealth?

Which of the following major American social classes comprises the social elite who live on inherited wealth?

Question 1 options:

[removed]	a) upper lowers
[removed]	b) upper uppers
[removed]	c) lower uppers
[removed]	d) lower lowers
[removed]	e) upper middles

 

Question 2 (2 points)

In which stage of the adoption process does the consumer consider whether trying the new product makes sense?

Question 2 options:

[removed]	a) interest
[removed]	b) adoption
[removed]	c) evaluation
[removed]	d) awareness
[removed]	e) trial

 

 

Question 3 (2 points)

Bill thought he had received the best deal on his new car. Shortly after the purchase, Bill started to notice certain disadvantages of his new car as he learned more about other cars available. Bill is experiencing ________.

Question 3 options:

[removed]	a) postpurchase culture
[removed]	b) selective perception
[removed]	c) cognitive dissonance
[removed]	d) purchase decision
[removed]	e) information evaluation

 

 

Question 4 (2 points)

Ben buys new devices such as PDAs, DVRs, and MP3 players only after many people he knows already own the devices. However, Ben is rarely among the last people he knows to purchase a new technology. Ben is part of the innovator group when it comes to adopter categorization.

Question 4 options:

[removed]	a) True
[removed]	b) False

 

 

Question 5 (2 points)

________ are minor stimuli that influence where, when, and how a person responds to an idea.

Question 5 options:

[removed]	a) Cues
[removed]	b) Drives
[removed]	c) Messages
[removed]	d) Personalities
[removed]	e) Impulses

 

 

Question 6 (2 points)

The final stage of the business buying process is the ________ stage.

Question 6 options:

[removed]	a) problem recognition
[removed]	b) product specification
[removed]	c) proposal solicitation
[removed]	d) order-routine specification
[removed]	e) supplier performance review

 

Question 7 (2 points)

People tend to interpret new information in a way that will support what they already believe. This is called ________.

Question 7 options:

[removed]	a) selective retention
[removed]	b) selective distortion
[removed]	c) selective attitude
[removed]	d) selective learning
[removed]	e) selective perception

 

 

 

Question 8 (2 points)

________ is the degree to which the innovation is difficult to understand or use.

Question 8 options:

[removed]	a) Relative advantage
[removed]	b) Compatibility
[removed]	c) Complexity
[removed]	d) Divisibility
[removed]	e) Communicability

 

 

Question 9 (2 points)

The buying process usually begins with ________.

Question 9 options:

[removed]	a) recognition of a need or problem
[removed]	b) information search
[removed]	c) evaluation of alternatives
[removed]	d) purchase decision
[removed]	e) separation of needs and wants