Case Analysis Summary: Google
- Read the Google Case Study located in the Case Study section of the text.
- Write a summary of the case study. In your paper explain how Google analyzed their value chain for the purpose of determining where they were able to create value when using their resources, capabiltites and core competencies.
Your summary should be a minimum of 2-3 pages in length and must be in your own words. Use APA style. Include 3-5 references. Only one reference may be from the internet (not Wikipedia). The other references must be found in the Grantham University Online Library. Include a title page with your submission. Only the body of the paper will count towards the page requirement. Please see rubric below.
| Grading Criteria Assignments | Maximum Points |
| Meets or exceeds established assignment criteria | 40 |
| Demonstrates an understanding of lesson concepts | 20 |
| Clearly presents well-reasoned ideas and concepts | 30 |
| Uses proper mechanics, punctuation, sentence structure, spelling, and APA style | 10 |
| Total | 100 |
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