The Walt Disney Company
The Walt Disney Company – Direct to Consumer Business Segment (Disney+ & Hulu)
Expansion into Mexico’s SVOD Market
Threats:
– Competition such as Netflix and Amazon already have expanded to over 190 countries
– Political corruption very prominent
– Mexico has a very low poverty line
– Need to cater to Spanish language & culture
– Digital infrastructure/ connectivity to the internet still growing within the country
Weaknesses:
– Currently Disney+ & Hulu currently or will only operate within the United States
– Subscriptions to services are a luxury item
o Countries with negative economic conditions will boast less buyers
– Less amounts of original content available compared to Netflix & Amazon
Opportunities:
– Will be the only streaming provider of all of its owned content
– Can package Hulu and Disney+ together as a bundle for a cheaper price to draw more customers
– No major government regulations regarding streaming content
– One of the largest Latin American streaming countries
– SVOD industry projected to increase revenue by $150 million by 2023
Strengths:
– Major brand recognition for the company as a whole as well as the entertainment brands owned (Marvel, Lucas Film Ltd., Pixar, etc.)
– Extremely large and diverse portfolio
– Prior experience with global expansion within other business segments
– Competitive edge for subscription prices of both Disney+ & Hulu
The Walt Disney Company – Direct to Consumer Business Segment (Disney+ & Hulu)
Expansion into Mexico’s SVOD Market
Threats:
– Competition such as Netflix and Amazon already have expanded to over 190 countries
– Political corruption very prominent
– Mexico has a very low poverty line
– Need to cater to Spanish language & culture
– Digital infrastructure/ connectivity to the internet still growing within the country
Weaknesses:
– Currently Disney+ & Hulu currently or will only operate within the United States
– Subscriptions to services are a luxury item
o Countries with negative economic conditions will boast less buyers
– Less amounts of original content available compared to Netflix & Amazon
Opportunities:
– Will be the only streaming provider of all of its owned content
– Can package Hulu and Disney+ together as a bundle for a cheaper price to draw more customers
– No major government regulations regarding streaming content
– One of the largest Latin American streaming countries
– SVOD industry projected to increase revenue by $150 million by 2023
Strengths:
The Walt Disney Company – Direct to Consumer Business Segment (Disney+ & Hulu)
Expansion into Mexico’s SVOD Market
Threats:
– Competition such as Netflix and Amazon already have expanded to over 190 countries
– Political corruption very prominent
– Mexico has a very low poverty line
– Need to cater to Spanish language & culture
– Digital infrastructure/ connectivity to the internet still growing within the country
Weaknesses:
– Currently Disney+ & Hulu currently or will only operate within the United States
– Subscriptions to services are a luxury item
o Countries with negative economic conditions will boast less buyers
– Less amounts of original content available compared to Netflix & Amazon
Opportunities:
– Will be the only streaming provider of all of its owned content
– Can package Hulu and Disney+ together as a bundle for a cheaper price to draw more customers
– No major government regulations regarding streaming content
– One of the largest Latin American streaming countries
– SVOD industry projected to increase revenue by $150 million by 2023
Strengths:
– Major brand recognition for the company as a whole as well as the entertainment brands owned (Marvel, Lucas Film Ltd., Pixar, etc.)
– Extremely large and diverse portfolio
– Prior experience with global expansion within other business segments
– Competitive edge for subscription prices of both Disney+ & Hulu
The Walt Disney Company – Direct to Consumer Business Segment (Disney+ & Hulu)
Expansion into Mexico’s SVOD Market
Threats:
– Competition such as Netflix and Amazon already have expanded to over 190 countries
– Political corruption very prominent
– Mexico has a very low poverty line
– Need to cater to Spanish language & culture
– Digital infrastructure/ connectivity to the internet still growing within the country
Weaknesses:
– Currently Disney+ & Hulu currently or will only operate within the United States
– Subscriptions to services are a luxury item
o Countries with negative economic conditions will boast less buyers
– Less amounts of original content available compared to Netflix & Amazon
Opportunities:
– Will be the only streaming provider of all of its owned content
– Can package Hulu and Disney+ together as a bundle for a cheaper price to draw more customers
– No major government regulations regarding streaming content
– One of the largest Latin American streaming countries
– SVOD industry projected to increase revenue by $150 million by 2023
Strengths:
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