The act of consciously choosing from alternatives is called

Question 1.1.(TCO 1) The broad goal of _____ is to identify and define both marketing problems and opportunities and to generate and improve marketing actions. (Points : 3)

advertising
sales promotion

publicity
marketing research

tactical support

Question 2.2.(TCO 1) The act of consciously choosing from alternatives is called (Points : 3)

a dilemma

a quandary

decision making

a paradox

a predicament

Question 3.3.(TCO 1) During the marketing research process, _____ are the specific, measurable goals the decision maker seeks to achieve in conducting the marketing research.(Points : 3)

measures of success

research objectives

marketing research plans

decisions

definitions

Question 4.4.(TCO 1) A test market is an example of which type of marketing research? (Points : 3)

Descriptive

Explanatory

Exploratory

Causal

Concrete

Question 5.5.(TCO 1) When Home Depot entered the Quebec market, 2% of the population was aware of the retail chain. To determine how effective its advertising was in the first 18 months of its presence in the Canadian province, it conducted awareness research for a second time. Prior to conducting the research, it was decided that if at least 50% of the population was aware of the Home Depot brand, it would continue its present advertising program. This is an example of a(n) (Points : 3)

objective.

constraint.

assumption.

measure of success.

barrier to entry.

Question 6.6.(TCO 3) A picture or verbal description of a product or service a firm might offer for sale is known as a(n) (Points : 3)

hypothesis.

proposition.

new-product concept.

alternative

opportunity.

Question 7.7.(TCO 1) Facts and figures that are newly collected for a project at hand are called (Points : 3)

internal secondary data

external secondary data

primary data

observational data

tertiary data

Question 8.8.(TCO 3) Market segmentation stresses _____ and relating needs and benefits to specific marketing actions. (Points : 3)

grouping people randomly in a market

market sectioning

grouping people according to similar needs

splitting people randomly between markets

product-based market development

Question 9.9.(TCO 3) To create a _____ strategy, nikeid.com allows customers to visit its website and design a sneaker to their personal specifications. (Points : 3)

product sampling

product extrapolation

mass customization

Question 1.1.(TCO 1) The broad goal of _____ is to identify and define both marketing problems and opportunities and to generate and improve marketing actions. (Points : 3)

advertising
sales promotion

publicity
marketing research

tactical support

Question 2.2.(TCO 1) The act of consciously choosing from alternatives is called (Points : 3)

a dilemma

a quandary

decision making

a paradox

a predicament

Question 3.3.(TCO 1) During the marketing research process, _____ are the specific, measurable goals the decision maker seeks to achieve in conducting the marketing research.(Points : 3)

measures of success

research objectives

marketing research plans

decisions

definitions

Question 4.4.(TCO 1) A test market is an example of which type of marketing research? (Points : 3)

Descriptive

Explanatory

Exploratory

Causal

Concrete

Question 5.5.(TCO 1) When Home Depot entered the Quebec market, 2% of the population was aware of the retail chain. To determine how effective its advertising was in the first 18 months of its presence in the Canadian province, it conducted awareness research for a second time. Prior to conducting the research, it was decided that if at least 50% of the population was aware of the Home Depot brand, it would continue its present advertising program. This is an example of a(n) (Points : 3)

objective.

constraint.

assumption.

measure of success.

barrier to entry.

Question 6.6.(TCO 3) A picture or verbal description of a product or service a firm might offer for sale is known as a(n) (Points : 3)

hypothesis.

proposition.

new-product concept.

alternative

opportunity.

Question 7.7.(TCO 1) Facts and figures that are newly collected for a project at hand are called (Points : 3)

internal secondary data

external secondary data

primary data

observational data

tertiary data

Question 8.8.(TCO 3) Market segmentation stresses _____ and relating needs and benefits to specific marketing actions. (Points : 3)

grouping people randomly in a market

market sectioning

grouping people according to similar needs

splitting people randomly between markets

product-based market development

Question 9.9.(TCO 3) To create a _____ strategy, nikeid.com allows customers to visit its website and design a sneaker to their personal specifications. (Points : 3)

product sampling

product extrapolation

mass customization