discuss International Environmental Forces

A. current market trends.

B. environmental scanning.

C. local sociocultural forces.

D. global opportunities and threats.

2. Market screening is divided into

A. segment screening and environmental screening.

B. region screening and segment screening.

C. environmental screening and country screening.

D. country screening and segment screening.

3. _______ is/are economic data that correlate highly with market demand for a product.

A. Market factors

B. Market indicators

C. Trend analysis

D. Cluster analysis

4. After Saudi Arabia, the country with the greatest heavy oil reserves is

A. Iraq.

B. Canada.

C. Iran.

D. Venezuela.

5. Understanding the religious beliefs of foreign markets is

A. useful, because religions affect attitudes and beliefs across cultures.

B. useful because there’s always the possibility of conversion.

C. not necessary because religion isn’t a part of culture; it’s beyond culture.

D. not really necessary because religion is one and the Truth is universal.

6. The two types of market screening procedures are

A. trend analysis and cluster analysis.

B. country screening and segment screening.

C. initial screening and secondary screening.

D. market indicators and market factors.

7. Trade names are protected under

A. the International Convention for the Protection of Industrial Property.

B. many local laws in most countries, so illegal trademark use is a local issue.

C. national laws in all UN member countries.

D. long-standing convention, but no legal agreements.

8. There are several criteria for segmenting markets. Which of the following are two criteria for segmenting?

A. Small and elusive

B. Large and definable

C. Diverse and accessible

D. Unclassified and unfulfilled

9. The concept of strict liability, as found in the US legal system, applies

A. to harm done by the designer/manufacturer without the need to prove negligence.

B. strictly to harm caused by the designer/manufacturer, so no penalties outside of damages can be awarded.