Creating a balanced scorecard

For the Customer and Internal Business Processes, I will need a formatted table showing the metrics in round 8 customer section as well as the percent of total possible points you received in this area and in its subcomponents. Make sure the table has a preamble that summarizes what the reader should gather from the table. Comment on what you did well. Indicate the decisions you made that helped you do well in that area. If an area could have been stronger, comment on what decisions you might have made to improve your balanced scorecard results.  Dedicate a paragraph to each subcomponent of the Customer section of the Capsim balanced scorecard area.

• Competitive Analysis: Provide a comparison of the company against two or three competitors.
• Marketing Strategies: Include an examination of all four Ps (product, price, place, and promotion). This should include the product and service, pricing, distribution/place, and      both traditional and digital marketing strategies.
• Competitive Advantage: Address whether the company holds a competitive advantage in each of the      areas of the four Ps.