Business Plan Assessment: Part 1 – Strategic Improvements

Assignment Content

1. Using your analysis of the strategic plan from the Wk 2- Strategic Plan Research assignment, complete the following:
   Purpose and Scope – Every well-rounded SMMP should explain the campaign goals, and in this case, it has to do with how to introduce a new product and market it through social media.

   In addition to stating the objective of the plan, it should include the background of why the ultimate goal is important.

   Purpose and Scope – Every well-rounded SMMP should explain the campaign goals, and in this case, it has to do with how to introduce a new product and market it through social media.

   In addition to stating the objective of the plan, it should include the background of why the ultimate goal is important.

   Analyze in 350 to 525 words the:

   • Purpose of the strategic plan
   • Key objectives:
   • Market development and how your ideas fit
   • Process improvement
   • Development of people
   • Product/service – How do you deliver? Is there a way to improve quality over time to differentiate?
   • Key performance indicators (KPIs) to measure performance over time
   • Recommend initiatives to support your objectives to improve the strategic plan.

     Identify ways to adapt to the changing business environment.