What is the purpose of customer relationships in the business canvas?

The purpose of this assignment is to create a business model canvas, highlighting how human-centered design and technological advances can be used to solve real-world business problems. This individual assignment is based on the group decision to move forward with a viable hypothesis from the Topic 2 CLC assignment (SEE FILE ATTACHED). Expand upon the hypothesis to create an improved hypothesis, based upon at least five sources. Build out each portion in the lean business model canvas. Be sure to include your time and potential expenses within Key Partners, Key Activities, and Key Resources. Based on your individual hypothesis and developed persona that was pitched to the group, develop a summary of your canvas model for submission and feedback.

Within your 500-750 word summary of the business model canvas, include research from at least five sources. Your final deliverable in Topic 7 will contain both a PDF of the business model canvas and a Word document summary. For this assignment, you will only create your draft Word document, which will contain a summary of your business model canvas. Within the summary, include your ideas for key partners, key activities, key resources, value propositions, customer relationships, customer segments, channels, cost structure, and revenue streams. Your summary will receive peer feedback in Topic 6.

While APA style is not required for the body of this assignment, solid academic writing is expected, and documentation of sources should be presented using APA formatting guidelines, which can be found in the APA Style Guide, located in the Student Success Center.

This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.