What makes it different from similar/competitor projects?

What makes it different from similar/competitor projects?Must develop a Media Project Brief for a team, league, or athlete of their choice. The Brief is to cover the main creative aspects of the project.

• The Project Brief shall have the following Table of Contents:
  1. Idea overview – What inspired the project and what is it about.
  2. Format – How would it be created? (Podcast, Shows, Series, Movie or Documentary)
  3. Home – What platform would host the show.
  4. Target – To whom is this project aimed to.
  5. Hook and Highlights – What makes it different from similar/competitor projects?
  6. Participants – Who will be part of the project? (Hosts, protagonists, guests).
  7. Production – Define the Production needs (studio, outdoors, locations, etc).
  8. PR – How would you promote it (tactics and channels).
• Wordcount: Between 1600
• Cover, Table of Contents, References and Appendix are excluded of the total wordcount.
• Font: Arial 12,5 pts.
• Text alignment: Justified.
• The in-text References and the Bibliography have to be in Harvard’s citation style.