Mystic Monk Coffee: A Case Study
Mystic Monk Coffee
A Case Study
Purpose of Case Analysis
The purpose is not to cause you to search the Internet to discover what the company actually did but, rather, to enhance your skills in sizing up situations and developing your managerial judgment about what needs to be done and how to do it.
The aim of case analysis is for you to become actively engaged in diagnosing the business issues and managerial problems posed in the case, to propose workable solutions, and to explain and defend your assessments—this is how cases provide you with meaningful practice at being a manager.
Case Structure
Size up the current situation
Conduct analysis
Identify the issues (strategic in nature)
Make recommendations based on solid analysis
Every issue have to have recommendation and analysis.
Use tools from text
Conduct outside research
3
Helpful Hints
Current Situation
Analysis
Issues identified
Recommendations
Keep opinion out of the current situation.
Analysis – easy to do what you know so try to stretch yourself
Issues are your opinion but they are based on the facts of the case
This section is based on your opinion – but only how it relates to the issues that you identified
No personal opinion for current situation, analysis and issues identified.
4
Winning Strategy
(1) Does the strategy fit the company’s situation?
(2) Is the strategy building competitive advantage?
(3) Is the strategy improving the company’s performance?
More Hints
Difference between vision, mission, strategy
Vision – what do we aspire to be
Mission – who are we, what do we do, and how are we unique
Strategy – how are we going to accomplish our objectives
Examples
Avoid using your opinions in the situation, issue identification, and analysis section, i.e.
“In order to make the strategy a money-maker they need to increase demand to the full capacity of there current assets”
“My analysis shows that they are making money”
“I think they should keep doing things as they are and lower their expectations for their vision”
Examples
Avoid showing Ratios but without comparative figures, i.e.
COGS (30%)
GP (48%)
NP (17%)
Avoid terrible recommendations
“The company should cut down its expenses”
“The company should increase its marketing expenses”
“The company should try to increase their sales”
REV-COGS=GP
GP-S&GA=NP
8
Suggestions
Internal analysis starts with sales, costs, and profits.
When presenting numbers, make sure to state if it is per day, per month, per year?
Can’t increase profits without increasing sales or reducing costs.
Always start with the company’s vision and mission when making recommendations to make sure it fits the model.
Provide an ROI for each recommendation.
Suggestions
Look across functions for your analysis and recommendations. Also, you can not recommend anything they ended up actually doing
Analyze using the following:
SWOT
One issue can be come from W&T,
One Recommendation from O.
Strategic Fit
Ratio analysis
Porter’s five forces
Winning strategy tests – Fit, Competitive, Performance
Conduct some outside research – Yahoo Finance
10
LOOKING FOR THIS ASSIGNMENT OR A SIMILAR ONE? WE HAVE HAD A GOOD SUCCESS RATE ON THIS PAPER! ORDER WITH US TODAY FOR QUALITY WORK AND GET A DISCOUNT!
Disclaimer:
All types of paper that Discount Writers provides is only for the purpose of assistance! No text, paper, assignment, discussion would be similar with another student therefore guaranteeing Uniqueness and can be used with proper references only!
More tools: Better Grades: Choose your Homework Help:
Assignment Help: We would write your papers according to the instructions provided and guarantee you timely work
Entire Online Class Help: We are here for you and we would do your entire Class work from discussions, assignments, Replies, Exams and Quizzes at a Cost
Exam/ Quiz Help: We have a team of writers who specialize on exams from any specific field and we would give you an A+ Grade!
