Discuss marketing principles used in business strategies.

MT299-3: Discuss marketing principles used in business strategies.

Please review the tutorials in the learning activities area before proceeding.

This will be another step in starting work on your final project:

Review the scenario, Tim’s Coffee Shoppe. You will begin to create the foundation for your final project marketing plan.

Checklist:

• Describe the competitive environment based on the CPM you completed previously.
• Read the customer surveys in Tim’s file cabinet in the Unit 9 simulation.
• Explain how you would revise the 4 P’s of marketing for Tim’s based on the above information and how it will impact Tim’s marketing strategy.

Write a minimum of 4 pages, including the title and reference pages, using current APA format and citation style. Submit your paper to the assignment Dropbox before the end of this unit.

PART 2

The Product Life Cycle

Review the product life cycle. You may also use the Internet as a resource.

Then describe the product life cycle for one of the following in a Microsoft Word document using no fewer than 300 words.

1. A consumer product, for example a magazine
2. A cell phone video game
3. A new self-driving car
4. An app from the Apple® App Store; for example, Pokémon GO™
5. A product that you use