Identify areas of improvement you may find whilst auditing the company

BCO321-STRATEGIC MANAGEMENT TIMED MIDTERM Task brief & rubrics

Task

As an individual assignment, you will need to pick-up a company of your choice that:

·  Is listed in the Fortune 500 ranking ( https://fortune.com/fortune500/2020/search )

·  And that you would like to work for.

·  Choosing a specific Business Unit if the Corporation has several of them.

You will develop and submit an audit report reviewing the basic Strategic steps the company has followed from inception to present: The original idea, the Mission, Vision and Values of the company, the specific Market segments it is targeting, the Business opportunity for growth, its Competitor’ and Environmental analysis and a summarizing SWOT analysis. You will need to:

·  Apply and highlight the concepts and theories learned in the course

·  Identify areas of improvement you may find whilst auditing the company

Formalities:

·  Type of Report: Word

·  Word count: 2.500

·  Line Spacing: 1,5

·  Cover, Table of Contents, References and Appendix are excluded of the total word count.

·  Font: Arial 12 pts.

·  Text alignment: Double Justified.

·  The in-text References and the Bibliography have to be in Harvard’s citation style.

Submission: Via Moodle (Turnitin). Sunday 11th March at 22:59 CEST Weight: This task is 40 % of your total grade for this subject.

Learning Assessments

It assesses the following learning outcomes:

 

analyze and explain the concepts, principles and practices associated with strategy formulation and implementation demonstrate an understanding of the complexities of strategic management conduct and present a credible business analysis