PSYCHOLOGY AND SOCIAL MEDIA

Primary Task Response: Within the Discussion Board area, write 400–600 words that respond to the following questions with your thoughts, ideas, and comments. This will be the foundation for future discussions with your classmates. Be substantive and clear, and use examples to reinforce your ideas.

Library Assignment

Read the assigned chapters from the text, and use the CTU library or professional quality sources to describe how social media are used to reach current and potential customers. With an understanding that social media have transformed the way companies interact with customers across all demographic segments, address the following discussion points:

• What are the differences between traditional marketing and marketing with social media?
• How is the message conveyed differently between traditional media and social media?
• Should the message be tailored to different demographic groups? Why?

You are required to write in an integrative manner that fully explores each discussion point, provides a thorough analysis of each, and uses research. All research is to be cited in the discussion and listed at the end of your post. A minimum of 3 scholarly or professional business references for support are required.

Note: Research is to be academic or professional in scope. Use of blogs, personal Web sites, corporate Web sites, wikis, or other social-media-related sources are not acceptable.