Business Plan

Final Business Plan Submission:
Using Assignments 2 and 3 as the basis of your final project
This is the first section of your business plan. This section of your business plan will also include the executive summary, which will be written last. This section of the business plan should be 2-3 pages. Most of this information will come from your assignment 2 submission.

Section 1: The Business Model

Executive Summary
Introduction
Product or Service Description
Potential Customers
The Opportunity
The Owners
Legal Status of the Organization
Feasibility
This section of the business plan demonstrates the depth and breadth of your research. The bulk of this section will come from Assignment 2. It should be roughly 6 pages. Use bullets and concise language to keep it short and to the point. This is the section where you will want to include reference to your strategic tools such as SWAT, PEST, Porter’s 5 Forces and other appropriate tools.

Section 2: Feasibility Analysis

Location:
Site Issues
Home based business? Leasing/Renting/Ownership?
Industry & Market Potential:
Defining the industry – size, growth, potential
Who is the competition
Defining the market – potential customer base
How much of the market to reasonably expect
Protecting your business Potential:
Intellectual property
Marketing
This section also relies heavily on your research, and should be roughly 2-3 pages in length. This research will support decisions you make to create your marketing plan.

Building Brand Image
Naming your business
Revenue Streams
What combination of things will you sell
Service/Product Strategy
Pricing
Distribution
Advertising/Promotion
Sales Process
Operations
This section requires some research, but relies mainly on your understanding of “how your business will run”. It should be roughly 4 pages in length.

Managing Space & Equipment
Special items? Where do they come from, how will you acquire them?
Office/Retail space
Manufacturing?
Managing the Process
Logistics
Purchasing
Procedures
Quality Control and Customer Service
Managing Information
Managing People
Managing Restrictions and Regulations
Financial Plan
This section describes how your business will manage its finances. This will include three years worth of pro-forma financial documents: Monthly Income Statement, Monthly Cash-Flow and Annual Balance Sheet. You will include a short synopsis (roughly two pages) of your financial projections but the bulk of the information will be in the form of a spreadsheet that you will attach separately.

How will I fund the business – Startup Costs
Cash position (based on cash-flow analysis)
How will the business manage finances – outsourcing.
Ratio Analysis
Spreadsheet including Income Statement, Cash-Flow, Balance Sheet